Creating Ideas
A group activity where people suggest a large number of creative ideas very quickly, without criticising them.
Brainstorming
A completely new product, system, or machine designed and created for the very first time.
Invention
A newly established, fast-growing business that is built around an innovative idea or technology.
Startup
A temporary, creative solution used to fix a problem quickly before a permanent fix is found.
Workaround
An idiom used to describe a sudden, wonderful business idea that makes someone a lot of money: A _ million-dollar _.
Million-dollar idea
A sudden, brilliant idea or understanding that solves a difficult problem instantly.
Inspiration
An official legal document that gives an inventor the exclusive right to make, use, or sell their invention, stopping others from copying it.
Patent
A very short, persuasive speech (usually under 2 minutes) used to explain a business idea quickly to an investor.
Elevator pitch
Changing the direction or strategy of a business idea completely when the original plan is not working.
Pivot
When a lightbulb suddenly switches on in a cartoon character's head, it symbolizes getting a _ _.
Bright idea
Thinking outside the traditional boundaries to find unusual and creative solutions to a problem.
Lateral thinking
An early, basic sample or model built to test a concept or a new product before mass production.
Prototype
A unique feature or benefit that makes your product or idea better and different from all your competitors.
Unique Selling Proposition
An intellectual approach that focuses deeply on understanding the user's needs to design better products or ideas.
Design thinking
An idiom that means to look at a problem with completely fresh eyes: To _ back to the drawing board_.
Go back to the drawing board
A detailed visual diagram or chart used to capture and link different ideas around one central topic.
Mind map
A completely new technology or idea that dramatically changes or replaces an old way of doing things (e.g., smartphones replacing buttons).
Disruptive technology
Funding raised from a large number of ordinary people online to support a creative project or new product launch.
Crowdfunding
A study or analysis done to see if a bright idea is practically and financially possible to execute.
Feasibility study
A phrase that means to combine two or more people's ideas to get a better result: _ Two heads are _.
Two heads are better than one
The ability to generate completely new, original ideas and use your imagination to create something.
Creativity
The specific process of turning a bright idea into a real, practical product or service that adds commercial value.
Innovation
Wealthy investors who provide financial support and mentorship to early-stage startups in exchange for shares.
Angel investors
Finding the primary, original cause of a problem instead of just fixing the visible symptoms.
Root cause analysis
A common idiom that describes a person who is exceptionally clever, innovative, and full of great ideas: A _ spark _.
Bright spark