Create Markets in the Gaps
Work-Around Solutions & Finding Treasure
Building & Using Infrastructure Creatively
Shadow Opportunities & Unseen Rivals
Riding up the Supply Chain
100
Hydraid’s water purification device uses this as the main filter source.
What is sand?
100
The schoolgirls used this to power a generator in Africa.
What is urine?
100
The name of the company/product that manufactures the on-road and off-road motorcycle.
What is Hero Motor Corp.'s Impulse?
100
This is the name of the fake iPhone released in China.
What is hiPhone?
100
This national dish from the Philippines is sold at Jollibees.
What is Spaghetti?
200
This product won Time Magazine’s Best Invention in 2005.
What is Lifestraw?
200
Nokia used this vehicle to charge cell phones.
What are bicycles?
200
Promisador’s CowBell product replaces animal fat with this to promote longer shelf life.
What is vegetable fat?
200
This initiative allows the verification of authentic drugs in African countries.
What is mPedigree?
200
The number of SABMiller’s American brands.
What is 30?
300
The Clean Shop primarily services this type of client in South Africa.
What are public schools?
300
Upon receiving this machine at a Ghana hospital, approximately 4 lives were saved per month.
What is a sonogram machine?
300
The infrastructure issue that the MDC's of Coca-Cola is trying to resolve in Africa?
What are poor roads and highways?
300
This was supplied to informal markets in India to help them in the video.
What are battery powered lights?
300
Jollibee opened how many stores in America at the time of the video.
What is 6?
400
It takes this many hours in the sun to purify water using the Solvatten solar powered water system.
What is 3 hours?
400
This strategy works to avoid deficiencies in a developing countries' infrastructure.
What are work-around solutions for infrastructure problems?
400
The name of the Piramal social iniative.
What is E-Swasthya?
400
Toyola sells its energy efficient stoves through this informal channel.
What are sales agents?
400
The number of farmers in the National Federation of Coffee Growers of Colombiad.
What is 500K?
500
Lifestraw can filter this many litres of water throughout its lifetime.
What is 700 liters?
500
This strategy recycles items that have traditionally been disposed of, and reuses the waste for new products and solutions.
What is finding treasure in trash?
500
The name of the local literate women that are trained to diagnose the patients at Piramal.
Who is E-Swasthya Sevaks?
500
Name of the business that provides health and basic goods through informal sales agents in Africa.
What is Living Goods?
500
Jollibee’s utilizes this marketing strategy.
What is ricochet markets?