BSM-101

Chapter 5

100

True or False: Business Name is not important to the success of the business 

False

200

List one reason small business are important for our economy

1.economic diversification

2.economic growth

3. job creation

4.technological innovation

300

Define Customer Value Proposition

The value to be delivered to the customer 

In other words, why should a customer buy your product or use your service ?

400

What are the three forms of business ownership?

•Sole proprietorship

•Partnership

•Corporation

500

If there is no competition then there is no 

market

Chapter 11

100

What example did we use in class for a niche market?

Doomsday Preppers

200

What are the 4 elements of a marketing mix?

Product

Price

Distribution

Promotion

300

What are ways to conduct online marketing research? 

List 2

•Marketing research of the future

•Virtual testing

•Digital and social media sites

•Online surveys

•Marketing analytics

400

List one of the psychological Variables of Buying Behavior

•Perception

•Motivation

•Learning

•Attitude

•Personality

500

What are some external forces that directly or indirectly influence the development of marketing strategies? List 3 

•Political, legal, and regulatory forces

•Social forces

•Competitive and economic forces

•Technological forces

Chapter 14

100

95% of start ups fail, because of improper...

cash management 

200

What is the accounting equation?

Assets=Liabilities + Owner's Equity

300

Company A has current ratio: 1.42

Company B has current ratio: 0.96

Which company would be better pay it's debt today?

Company A

400

What is deprecation? 

A process where the costs of long-lived assets are spread out over the total number of accounting periods in which they are expected to be used

500

Which statement would be better to analyze the a company's financial health? 

All of them together are important, one alone can be misleading.

Guest Speakers

100

List the names of 3 guest speakers (or their businesses)  in this course

1) Abdullah Al Khuzam Bleems

2) Dana Al Haid Bento

3) Sulaiman Al Gharib (ghalia)

200

Dana Al Haid has multiple businesses, list or describe 2 of them 

1) Bento

2) On Go

3) Jade Experience 

300

What was the problem Dana was facing that forced her to open her business?

There was no good breakfast options for employees

400

Abdullah Al Khuzam gave specific advice about recruitment what was it?

Hire good writers!

500

Sulaiman Al Gharib said this was the most important thing about marketing, understanding the...

Consumer Journey

Facts of the day (T/F)

100

Dolphins sleep with one eye open 

True

200

Mcdonalds first started selling hotdogs

True

300

Facebook's colors are blue, because Mark Zuckerberg has is blue-green colorblind.

False red-green colorblind,

400

Stradivarius has multiple branches in the US.

False, no branches in the us

500

Tesla reinvests most of it's revenue into marketing

false