Events "P"lanning
This element focusses on the value of the product/service.
What is the Price?
The first step in establishing your marketing budget.
What is determining what the event can afford?
Jerry spends money on social media, Google, and/or external websites to publicize his brand
What is Paid online Marketing?
This strategic alliance is formed within the supply chain.
What is with Suppliers?
This element focusses on the distribution channel you use to market and sell your good or service that you are offering
What is the Place?
This method is used to determine budget as a percentage.
What is the percentage of sales method?
The process of improving your website to gain more traffic. Typically through Google or Bing.
What is Search Engine Optimization (SEO)?
When you develop a strong business relationship with a government entity, you are creating this kind of alliance.
What is creating a Public Sector strategic alliance?
To advertise a good or service.
What is Promotion
This method of budgeting focusses on comparing rivals and their budgets.
What is competitive parity method?
These online formats should all be aligned and consistent with one another.
What is Social Platform Marketing?
This refers to creating an alliance with your target market.
Who are the Participants?
! Daily Double !
Chip Wilson used Star Bucks to help him with this P when he first opened Lulu Lemon.
What is the Physical Service Scape (Venue)
Setting budget relative to specific goals.
What is objective and task method?
A business will use a proprietary data base to contain information on people who have interacted with them.
What is Customer Relationship Management (CRM)?
When creating stronger business relationships, you are creating a strategic alliance with potential ____.
Who are Sponsors?