"P"lanning an Event
The environment in which the service is delivered and where the firm and consumers interact.
What is Physical Evidence?
T.V., Radio, Billboards
What is Legacy Media?
Blair grew up in this city?
What is Montreal?
Actors who take part in the service delivery, and influence customer perceptions.
What are the People?
Telemarketing, E-newsletters, Emails, Promotional Texts.
What is Direct Marketing?
Blair has developed an amazing dual-degree program at this European University.
What is the JAMK School of Business
(or JAMK University of Applied Sciences)
Measuring customer feedback to analyze the overall execution.
What is Performance Measurement?
Google ads, PPC advertisements, SEO
What is Online Marketing?
Blair received his law degree from this Canadian institution.
What is the University of British Columbia?
The actual procedures, mechanisms, and flow of activities by which the service is delivered.
What is the Process?
Digital Billboards
What is Legacy Marketing?
!Daily Double!
This is how Blairs likes his coffee.
What is 3 Cream, 1 splenda?
The process of convincing people face-to-face that they need a product or service.
What is Personal Selling?
Instagram promos, Facebook ads, Pinterest ads
What is Social Media Marketing?
Blair's published thesis was about the privatization of these facilities.
What are airports?