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Facebook as a social media outlet
Building blocks of social media
Ways to build your brand
Consumer generated content
Miscellaneous
100
This social media site is used most often by companies and general audiences.
What is Facebook?
100
This building block of social media refers to how users reveal who they are within the social media network.
What is identity?
100
Sometimes simply having an online presence isn't enough, so companies create these to implement successful strategies on social media.
What is a social media plan?
100
This is the title of Dave Carroll's video after his guitar was destroyed by United Airlines baggage handlers.
What is "United Breaks Guitars"
100
Keith said that this is his favorite food
What is Tacos
200
This brand has the most "likes" on Facebook.
What is Coca-Cola?
200
This building block of social media refers to the sending and receiving of content between users which could include photos, comments, videos, etc.
What is sharing?
200
This is a person who manages all social media for a company.
What is a brand champion?
200
These networks are created by consumers interacting with brands and telling brand stories. They can be observed by other consumers and the firm.
What is Consumer-brand networks
200
Allison says she thinks this is the best social media outlet for branding
What is Facebook
300
These are two of the seven building blocks of social media (name any two).
What is either identity, presence, relationships, reputation, groups, conversations or sharing.
300
This building block of social media refers to how people are connected to each other on a social network site. An example of this is Facebook, which has a specific place for you to identify how you are connected to family members.
What is relationships?
300
This is a form of creating an effective social media brand that requires a company to be consistent on all social media sites.
What is brand alignment?
300
offline and online, these connect consumers and enable many-to-many communication and can be regarded as precursors of today's online social networks.
What is Brand communities
300
What is the name of Coca-cola's largest social media project
What is Expedition 206
400
Of the 65 brands studied in this analysis that have Facebook pages, about this percentage of them had photos on their site.
What is about 90%?
400
This building block of social media refers to the ability of users to identify the standing of others within a social media network.
What is reputation?
400
This is a marketing tool that allows a company to have its site featured on a user's social media page without the user actually looking up the page. It is a relatively cheap way to promote a company.
What is advertising?
400
Research conducted shows that these two social media outlets are better channels than youtube for brands to converse with consumers and help evolve the brand story
What is Twitter and Facebook
400
As of July 2011 Facebook claimed to have over this many members (Make an estimate)
What is 750 million users
500
These are two of the many items that companies tend to "share" on their Facebook pages (can name any two).
What are apps/games/downloads, career/business opportunities, links, photos, product reviews/tips/uses/recipes, promotions/coupons/samples and video/YouTube links.
500
This building block of social media refers to the ability of one user to know if other users are available. An example of this is Facebook, where you can see who is online through the "chat" bar.
What is presence?
500
This tool for measuring social media success tracks traffic and provides statistics for a company's audience.
What is Google Analytics?
500
This is the name of Best Buy's quick customer service via twitter
What is Twelpforce
500
Of the 70 brands studied this many firms DID NOT have a Facebook page
What is 5