BRAND HISTORY
BUSINESS KNOWLEDGE
BRAND KNOWLEDGE
WATCHES
LEATHER GOODS
100

Sotirio Bulgari was originally born in this country before relocating to Rome

What is Greece?

100

What percentage of our business should be generated through appointments?

Should be minimum 30%, but the goal is 50%

100

Who currently serves as the Creative Director of Leather Goods and Accessories at Bulgari?

Who is Mary Katrantzou?

100

Which Bulgari watch collection has achieved the most world records in ultra-thin watchmaking?

What is Octo Finissimo?

100

What are the three key design elements found in the Serpenti head closure?

 Eyes, scales, and geometric head shape. (gemstones/enamal.)

200

This iconic Bulgari motif, first introduced in the 1940s

What is Tubogas?

200

How is Conversion Rate calculated?

Number of transactions รท Number of visitors x 100.

200

What is the significance of the spelling "BVLGARI" with a "V" instead of a "U"?

The use of the "V" instead of "U" in Bulgari's logo is a tribute to the classical Latin alphabet used in Ancient Rome, where the letter "U" did not exist and the letter "V" was used in its place.

200

What is the function of the escapement?

To regulate and control the release of energy.

200

Name three exotic materials commonly used in Bulgari leather goods.

Karung, Lizard, Alligator, Python.

300

This iconic Roman landmark inspired the spiral design of B.zero1

What is the Colosseum?

300

What are the five mandatory fields that must be completed when creating a new client profile in CRM?

Name, Email Address, Phone Number, Date of significance, and Mailing Address

300

Name 3 current global Bulgari ambassadors.

Zendaya, Anne Hathaway, Priyanka Chopra Jonas, Lisa, Damiano David, Liu Yifei, etc.

300

What component stores energy in a mechanical watch?

What is the barrel?

300

What is the inspiration behind the shape of the Serpenti Cuore bag?

What is the heart, symbolizing love, passion, and emotion, combined with the iconic Serpenti motif to represent Bulgari's celebration of love and transformation?

400

The Serpenti collection first appeared as a watch in this decade.

What are the 1940s?

400

Name the four types of the client segmentations.

Prospect, New Client, Existing Client, Repeater.

400

What was the original name of the Bulgari boutique located on Via dei Condotti?

What is the Old Curiosity Shop?

400

Name the three primary functions of the movement in a mechanical watch.

Generate energy, transmit energy, and regulate energy.

400

Name four care recommendations that should be shared with every client purchasing a Bulgari leather good.

Store in a dust bag, avoid prolonged sunlight and humidity, avoid contact with water/liquids, avoid overfilling, avoid contact with dark fabrics or abrasive surfaces, and store stuffed to maintain shape.

500

Name the three pillars upon which Bulgari's design identity is built.

What are Color, Roman Heritage, and Magnificent Craftsmanship?

500

A client purchased once in 2013, once in 2025, and in 2026. What segmentation would they call into

what is repeater?

500

After Sotirio Bulgari, which two family members played a critical role in expanding and modernizing the Maison during the mid-20th century?

Who are Gianni Bulgari and Nicola Bulgari?

500

What does the name "Finissimo" translate to in English?

What is "extremely fine" or "very refined"?

500

What is the key difference between Karung and Lizard skin?

Karung is watersnake skin, while Lizard is true lizard skin with a more rigid and uniform scale pattern.