Classwork
Kaan sells business meme t-shirts on the streets of San Diego. This demographic of corporate office workers and young professionals represents this two-word marketing term, describing the specific group most likely to buy his products.
What is the Target Market?
Eva designs a new brand of light-up skateboard wheels. Is she going to market them to grandmas, toddlers, or teenage skaters?
What is Teenage Skaters?
Lebron James
What is $1.2 Billion?
($1-2 Billion acceptable)
Founded by a naval captain in 1930, Bullis originally served as a specialized prep school to get young men passed through the rigorous entrance exams for West Point and this Annapolis academy.
What is the U.S. Naval Academy? (or Navy)
While Coach Springs caught passes on the football field, Bullis colleague Coach Kelley was busy winning a national title at Babson College in this sport.
What is basketball?
Two months ago, we read the article "Melting Profits Threaten the Ice Cream Man." Name TWO specific rising costs mentioned in the text that is ruining the owners' profits.
What is
Kendall, a budding YouTuber, makes $5,000 from ad revenue this month, but she had to spend $2,000 on a new camera and video editing software. What is the name for the final $3,000 she actually cleared?
What is Profit?
MattyBRaps
What is $3 Million?
($1-5 Million acceptable)
Founded strictly as a school for young men, Bullis finally opened its doors to female students in this year of the 20th century.
What is 1981?
Prior to Bullis, Dr. Weinstein-Sears served as Head of Upper School at The Emery/Weiner School, located in which U.S. city?
What is Houston, TX? (or Houston)
Earlier this semester, we watched "Why Lego Is So Expensive." A major reason retired sets cost so much on the secondary market is because Lego does this to old models, making them rare.
What is stops making them? (or discontinues / retires them)?
Chase and Reese open a lemonade stand. Before they can sell any drinks, they have to buy lemons, sugar, cups, and signs. What do we call the money Chase and Reese spend to get their business ready and keep it running?
What is Expense? (or "Business Expense")
Selena Gomez
What is $700 Million?
($500 million - $1 Billion acceptable)
When school founder Commander William F. Bullis passed away in 1983, this man—his own son—stepped up to preserve the legacy and served as Headmaster until his retirement in 1990.
Who is Lawrence (Larry) Bullis?
Before becoming a high school coach/ middle school teacher, Coach Springs caught touchdowns for this university, whose athletic teams share their 'Hoya' nickname with a famous bulldog.
What is Georgetown?
In our video lesson analyzing Lego, Gymshark, and Apple, this term describes the process of gathering, analyzing, and interpreting data about customers and competitors to reduce risk.
What is market research?
The total amount of money brought in from sales before any expenses are deducted is called what?
What is Revenue? (or "Gross Revenue")
Ice Spice
What is $5 - $8 million?
($4 to 10 million acceptable)
In 1972, a year after the full physical relocation to the Potomac campus was completed, Bullis expanded its enrollment down into the younger demographics by adding these two grade levels.
What are the 5th and 6th grades?
Stepping away from the Bullis football field, singer-songwriter Coach Springs dropped a track named after this fictional, magical J.M. Barrie setting where kids never grow up.
In the video "What It's Like To Run A Neighborhood Ice Cream Truck," Victoria and Mike built a highly recognizable brand identity by wearing matching all-white outfits paired with this specific accessory.
What is a handkerchief (or bandana)?
What does P & L stand for?
What is Profit and Loss?
Kai Cenat
What is $35 million – $45 million?
($30 to 50 million acceptable)
While 1950s Bullis boys standardly competed in football, baseball, and basketball, the athletic department also hosted a varsity team in this accurate, firearm-based sport.
What is the rifle team? (or riflery)
Before coming to Potomac, Dr. Weinstein-Sears spent summers in the Texas Hill Country serving as Head of Arts, where he personally designed a curriculum for this crafty, saw-and-hammer skill.
What is woodworking?