Ch. 13
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have a value for customers, clients, partners, and society at large.
New products often _____ because they don't deliver to consumers their promised benefits.
Organizations that assist in moving goods and services from producers to business and consumer users.
The combination of advertising, personal selling, public relations, and sales promotion activities traditionally used by an organization represents its ...
Apple uses these folks for after-sale support in its ______ Bar.
Who is a “genius”?
Product, price, place and promotion are all elements of ...
The marketing mix or the 4 P's of marketing.
Products / services consumers do not actively seek out for purchase on a regular basis.
What are unsought goods and services?
_________ utility adds value to goods by having them available where people want them.
_________ refers to any paid, nonpersonal communication through various media by organizations and individuals who are in some way identified in the message.
Effective ______ _______ involves listening to customers, employees, shareholders, and other stakeholders.
What is marketing research?
One function of effective _________ is to protect the goods inside during handling and storage, as well as deter product tampering and theft.
What is packaging?
The maker of designer men's suits would most likely use a ___________ distribution strategy.
__________ refers to any information about a product or an organization that is communicated to the public through the media and is not paid for or controlled by the sponsor.
The process of identifying the factors that can affect marketing success.
What is environmental scanning?
A brand that has been given exclusive legal protection for both the brand name and the pictorial design.
What is a trademark?
247. Vending machines are most often used to sell __________ goods.
The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities, such as trade shows, event sponsorships, sampling, and contests, is known as:
"Selling to everybody and listening to nobody" might be the result of a firm that uses a ________ marketing strategy.
Miller Light Beer, Maxwell House Coffee, Jell-O brand gelatin, Kraft mayonnaise, and Marlboro Cigarettes, were all at one time products of the Philip Morris Company. These products represented a part of the _______ ______ Philip Morris offered.
What is product line?
274. Sherwin Williams owns its manufacturing sites as well as over 3,000 retail stores in North America. Sherwin Williams exemplifies a ___________ __________ __________.
The primary purpose of a ______ strategy is to stimulate consumers to ask for a product, which then encourages retailers to purchase and carry the item.
The former supermodel in the Cover Girl ad on page 455 of your required textbook. Now a television personality, producer, and business person.
Who is Tyra Banks?