Comms
Noise
When the transmission of a message is interrupted
KISS method
Keep It Simple Stupid
Face to Face communication
Richest communication channel
Group
Independent individuals seeking same goal
Balanced Scorecard
measuring success towards goals over different departments etc
Hand gesture, facial expression, and a pause
Ways to help convey a message
ABC
Activity Based Accounting
Most important part of a message transmission
Being received
Team
Individuals working together and interdependent on same goal
TQM and/or LEAN
Quality improvement programs
Formal and informal
Ways to convey messages in an organization
Most importantly is how you use it
Data
What is new/unique, why should I believe you, and what's in it for me?
Marketing Physics
22"
Average height of spaghetti/marshmallow tower, not achieved by this class!
Most effective way to generate an increase in operating profit
Raising prices
TV, Radio and Face to Face
Communication Channels
A big leap
True innovation
2 ears and 1 mouth
Why is listening so important?
2 minute or less concise sales pitch
Elevator Speech
"C" in PLOC
Control and Measurement
Raising prices
Most effective way of increasing operating profit
To gain a competitive advantage
Why is innovation important to an organization
Generational differences, so everyone can understand and KISS
Why is it important to communicate effectivley
Ice Breakers
Ways to get teams to operate together
Six Sigma
A quality mgt tool