CHAPTER 3
To increase the formality of a message, which forms of communication are the best?
A) Texts and e-messages
B) Letters and printed memos
C) Faxes and meetings
D) All of the above
B) Letters and printed memos
3) Which of the following is a euphemistic way of saying that someone is stubborn?
A) Marina is very tenacious.
B) Jules is a very unyielding person.
C) Joshua has an inflexible way of working.
D) Sylvia is obstinate about certain matters.
A) Marina is very tenacious.
In a list, bullets are preferred over numbers unless ________.
A) the list is brief—less than five items long
B) specific list items will be referred to later
C) the list deals with complex concepts
D) individual items in the list are long
B) specific list items will be referred to later
Instead of the phrase "due to the fact that," you should use the word ________.
A) because
B) since
C) if
D) before
A) because
Before approaching a communication task using a new digital media, you should always ask yourself ________.
A) what kind of computer system is used by your audience
B) if you can complete the communication task with a face-to-face meeting instead
C) what information your audience needs and which mode is the most appropriate
D) what protection exists in the office to ensure your message is kept private and confidential
C) what information your audience needs and which mode is the most appropriate
Use written medium when ________.
A) your message is detailed, complex, or requires planning
B) your message has emotional content
C) you need immediate feedback
D) you do not need a permanent record
A) your message is detailed, complex, or requires planning
Which of the following sentences uses bias-free language?
A) Despite Ms. Curtis's disability, she does a good job.
B) Ms. Curtis's disability does not prevent her from doing a good job.
C) For a disabled person, Ms. Curtis does a good job.
D) Ms. Curtis's employee evaluations rank among the top five in the company.
D) Ms. Curtis's employee evaluations rank among the top five in the company.
________ headings are self-contained, which means that readers can skim through just the headings and subheadings and understand them without reading the rest of the document.
A) Objective
B) Informative
C) Descriptive
D) Subjective
B) Informative
Which of the following is TRUE about justified text?
A) It is used in most business documents.
B) It creates a denser and more formal look that can be more difficult to read.
C) It results in a more open appearance on the page.
D) It can accommodate less text in a given space.
B) It creates a denser and more formal look that can be more difficult to read.
Brand communities are ________.
A) groups of several competing brands owned by the same corporation
B) brands named for regions and landmarks
C) groups of people united by their interest in and ownership or use of particular products
D) brands that are sold and marketed in a relatively small and restricted geographical area
C) groups of people united by their interest in and ownership or use of particular products
________ is the process of using a graphic method to generate and organize ideas. It begins with a main idea and then branches out, connecting all other related ideas to the main idea.
A) Blue-sky thinking
B) Idea designing
C) Brainstorming
D) Mind mapping
D) Mind mapping
"For an older person, he knows a lot about computers." This statement is an example of ________ bias.
A) gender
B) disability
"For an older person, he knows a lot about computers." This statement is an example of ________ bias.
A) gender
B) disability
C) age
D) racial
D) racial
C) age
Which of the following is NOT a method to make your message more concise.
A) Shorten long words and phrases.
B) Begin sentences with short phrases like it is or there are.
C) Delete unnecessary words.
D) Eliminate redundancies.
B) Begin sentences with short phrases like "it is" or "there are".
What is a preferred document type for attachments?
A) PDF
B) Word
C) Either PDF or Word
D) Neither PDF nor Word
A) PDF
User-generated content sites are sites where ________.
A) the users also own the websites
B) users rather than website owners contribute most or all of the content
C) the content generates users by using search engine optimization techniques
D) proprietary content is sold to interested users—companies or individuals
B) users rather than website owners contribute most or all of the content
The direct approach is best when ________.
A) the audience is likely to be receptive to the message
B) the audience is likely to react negatively to the message
C) the message is highly emotional
D) the message is controversial
A) the audience is likely to be receptive to the message
For most business messages you should use a ________.
A) legalistic tone
B) conversational tone
C) confidential tone
D) formal tone
B) conversational tone
The four design elements include all of the following EXCEPT ________.
A) type styles
B) page size
C) justification
D) white space
B) page size
Using words such as "that," "which," and "who" can shorten sentences and make them clearer.
TRUE OR FALSE?
FALSE
Which of the following is TRUE about writing business emails?
A) Use the Reply All function when responding to all group mails.
B) The expectations of writing quality for business email are higher than for personal email.
C) Don't use quotations, directions, or questions in the subject of your email; simply describe or classify your message.
D) Don't "tweetify" the opening lines of your email messages.
B) The expectations of writing quality for business email are higher than for personal email.
In the indirect approach to drafting a message, the ________.
A) main idea is usually followed by the supporting points
B) main idea requires no explanation or argument
C) main idea is usually presented at the beginning of the message
D) main idea usually appears towards the end of the message
D) main idea usually appears towards the end of the message
When you want to use similarities or differences to develop the main idea in a paragraph, which method of development would be the most effective?
A) Illustration
B) Classification
C) Cause and effect
D) Comparison or contrast
D) Comparison or contrast
What does "hedging" mean?
A) Trying to persuade someone to do something
B) Taking a risk that may result in a negative consequence
C) Investing in a new idea or product
D) Pulling back from making an absolutely certain, definitive statement
D) Pulling back from making an absolutely certain, definitive statement
Business writers should try to incorporate as many design elements as possible into their documents in order to make them more visually appealing and interesting to readers.
TRUE OR FALSE?
FALSE
Which of the following is a benefit of using IM?
A) Immune to computer viruses and network infiltration
B) Does not require user authentication
C) Messages can be easily logged for later review
D) Ability to mimic conversation more closely than email
D) Ability to mimic conversation more closely than email