data
The reason businesses obtain information
to accomplish a task
communication outside the organization with customers, partners, businesses or other stakeholders
what is external communication?
moral principles that govern a person's behavior or the conducting of an activity
what are ethics
the group of people most likely to purchase a specific product or service
what is target market
designed for recording, organizing, and analyzing data sets
what is spreadsheet software
browser
what is allows a computer to search and access information on the Internet
Before businesses can effectively use relevant data, they need to determine the type of
what is the information that is needed
what is communication within the organization, between employees. what are emails, instant messages, brochures, instructions, meeting minutes, intranet
Enrique acts with honesty in all situations
what is integrity
the 4 Ps of marketing
what is product, price, place, promotion
produces detailed reports, memos and contracts
what is word-processing software
refers to the ability of an organization (or a system, such as a computer network) to perform well under an increased or expanding workload. In financial markets, this describes an institution's ability to handle increased market demands
what is scalability
A database of customers' mailing addresses allows businesses to quickly sort by
what are zip codes
the total amount of work that needs to be done to complete a project
what is project scope
The actual price that a business sells its goods and services for at any particular moment
what is market price
Activities might include advertising, sales promotion, personal selling, and public relations
what is promotional mix
the sort feature in spreadsheet software programs allows the computer to
what is change the format of the data from ascending to descending order
system that connects two or more computing devices for transmitting and sharing information
what is a computer network
the process of sorting through large data sets to identify patterns and relationships that can help solve business problems
what is data mining
list examples of external business communications
what are letters, emails, online chats, reports, proposals, brochures, press releases, social media
The actual price that a business sells its goods and services for at any particular moment
what is contribute to the well-being of society
Marketing professionals divide target market into four major segments
what is 1. Demographic (age group, income level, gender, occupation, and education level) 2. Geographic (where they live/shop) 3. Psychographic (lifestyle, attitudes, interests, and values) 4. Behavioral (research into the decisions of a company's current customers)
calculated by dividing the fixed costs of production by the price per unit minus the variable costs of production.
what is break even point (the level of production at which the costs of production equal the revenues for a product)
simply a request for information
what is a query
List the four data mining techniques.
what are regression, association rule discovery, classification, clustering
what are 9 characteristics of written communication?
what is a clearly defined purpose, clarity and conciseness, point or argument supported with info, well organized and logical structure, appropriate tone/level of formality, simple word choice/without jargon, suited for target audience, goal directed, easy to read and scan
doing what's right, even when it doesn't benefit you
what is being an ethical person
evaluating a product or service by testing it with representative users
what is usability testing
data type: true false statements
what is BOOLEAN
a description of the kind of data in a table column
what is data type