C13 Marketing
The marketing era that began in response to the development of mass-production assembly lines
What is the selling era?
A theoretical model that describes the sales and profit performance of a product class over time
What is product life cycle?
Organizations that assist in the movement of goods and services from producer to industrial and consumer users
What are marketing intermediaries?
This step in the accounting cycle involves the recording of business transactions
What is bookkeeping?
This type of security provides the owner the right to vote for the corporate board of directors
What is common stock?
A general reference to a firm's marketing mix, consisting of four major components.
What are the four P's?
The number of stages in a product life cycle
What is four?
The value or want-satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers
What is utility?
The accounting practice of recording each transaction in two places in the accounting journal
What is double-entry bookkeeping?
The firm's after-tax profits that are distributed to stockholders
What are dividends?
A process used to test consumer reactions about a product among potential users.
What is test marketing?
According to the product life cycle model, sales are expected to peak in this stage
What is maturity?
Marketing intermediaries that solicit orders from retailers or other wholesalers and have the products delivered directly from the producer to the buyer
What are drop shippers?
On the balance sheet, these are debts that are due in one year or less
What are current liabilities?
This type of security provides the owner a priority claim in the payment of dividends, as well as assets if the business is liquidated, but NOT voting rights
What is preferred stock?
A type of market segmentation that divides a market into groups based on age, income, or level of education.
What is demographic segmentation?
According to the product life cycle model, profits tend to decline during this stage
What is maturity?
The term used to describe the use of outside firms to help move a company’s goods through the supply chain.
What is third-party logistics?
The value of resources the firm owns, minus the amount of money the firm owes to others equals
What is owners' equity?
The issuer of this security retains the right to pay off the bond prior to the maturity date.
What is a callable bond?
A group of people who help shape the consumer's beliefs, attitudes, values, or behavior and influence a consumer's decision-making process.
What is a reference group?
The final stage in the theoretical product life cycle
What is decline?
The most expensive mode of transportation
What is air?
The purpose of this ratio is to evaluate the firm's ability to pay its bills on time.
What is the current ratio?
The term for creating a portfolio by buying several different types of investments to spread the risk of investing
What is diversification?