Marketing
A written marketing plan
What is outlines the specific steps you will take to implement your strategy?
Personal financial statements
What is summary of income and assets and obligations?
equation used for budgeting
What is income minus spending equals Surplus or deficit?
What is how much cash you collected and how much cash you spent?
Analyzing a market
What is estimating how many potential customers you might be able to sell your products and services to?
Statement of cash flows
What is report of cash in and cash out for a period of time?
What is assets equals liabilities plus equity?
Feature benefit laddering
What is when you start out by doing something or getting something but there is a reason you did/got that and also a reason for that, and so on?
Three broad issues that are part of finance
What is how much money, where do I get money and how do I get the money to buy the things that I need?
What is financial reports, managerial reports and tax reporting?
Three main areas that key management skills and practices fall within
What is Basic awareness, Top of Mind awareness, Information awareness, Image awareness and Behavioral awareness?
two “secrets” to financial planning
What is spend less than you make and stay away from complex or clever investment schemes?
Three documents that make up the financial report
What is the balance sheet, the income statement and the statement of cash flows?