Sales
Generation Z was born during what years.
Mid-1995 to 2005
What is the generation tat directly follows the Millennials?
Generation Z
What is SEO the abbreviation for?
Search Engine Optimization
How many small business pay social media platforms like Facebook, and use their reach in order to advertise themselves?
50 million
Services that agencies provide to their athletes
1. Attorneys
2. Travel
3. Handing mail
4. Social Media Accounts
By 2020, Generation Z will become the largest generations of consumers spending between
$29-$143 billion
How many hours a day does Generation Z spend absorbing media?
6 to 9 hours
What is a benefit of AI in marketing?
(only one needed)
Personalized and relevant messages
streamlines marketing efforts
personalization of products
Name 3 companies that were caught selling location data?
AT&T, T-Mobile and Sprint
The phrase "seat at the table"
When an athlete is a narrowing down his top agents to chose to represent themselves.
What has become Organization number one tool in meeting the wants and needs of Customers/Consumers
AI (Artificial Intelligence)
How many different screens must be considered when marketing to Generation Z?
5 Screens
What is CRM the abbreviation for?
Customer Relationship Management
According to research what is the best time to post an advertisement on Facebook?
3 pm
Why is the industry shifting from large agencies to small firms?
due to the unique relationship you have with your agent and being able to be the first priority
What are the Characteristics of generation Z
They also care about worldwide issues such as their impact on environmental issues and the impact on the world (Bullock,2018). “Gen Z is the group that takes it to the next level by using new technology, hypoconnectivity, and collaboration to drive innovation and change” (Morgan,2016)
What type of content has been proven most effective when marketing to Generation Z?
Consumer Generated Content
Why are businesses implementing AI in their marketing strategies?
(only one needed)
Generate better sales close rate
Increase revenues
Increase website traffic & engagement
Convert more leads
MotherBoard
T/F The percentage commission is decreasing for small firms
True
T/F Organization and household name brand will continue business practice and continue to have leverage over Consumers/Customers
False
What are the 5 screens that Generation Z uses?
1. Phone 2. Desktop 3. Laptop 4. Television 5. Tablet
What is a concern with AI technology?
(only one needed)
Customers don't like to interact with machines in certain situations.
Lack of power people needed
Name the three data brokers Facebook and Google partnered with, in order to gather intel about their users?
Epsilon, Acxiom and Datalogix
Why is the future of technology important for the growth of this industry?
Important for finding the best athletes.
(background checks, data analytics for best performers/ most likely to win)