Business Terms
the company selling the largest quantity of a particular type of product.
Market leader
a situation in which everyone has a fair and equal chance of succeeding.
level playing field
Short-term tactics designed to stimulate stronger sales of a product
Promotions
How many grapes are needed to make one bottle of wine?
About 700
She is not as taller as her sister.
She is not as tall as her sister.
a firm that has a market share below that of the market leader, but enough of a presence that it can exert upward pressure in its effort to gain more control.
market challenger
a particular effort is futile, a waste of time without a positive outcome
flogging a dead horse
The situation in which there is only one seller of a product
Monopoly
What country in the world produces the most coffee?
Brazil
How many parts of speech are there and what are they?
Noun
Verb
Adjective
Adverb
Preposition
an economy's ability to produce a particular good or service at a lower opportunity cost than its trading partners.
Comparative advantage
keep one's attention focused on the matter in hand.
keep one's eye on the ball
A short and easily memorized phrase used in advertising
Slogan
Which popular female singer’s real name is Stefani Joanne Angelina Germanotta?
Lady Gaga
What are content words?
Nouns, verbs, adjectives, and adverbs
the element or factor in a firm's product or strategy which makes it superior to that of a competitor.
Differential advantage
to change the rule or criterion of a process or competition
move the goalposts
A small and specific market segment
What is the name of the currency used in Japan?
Yen
How do we make comparative adjective and when do we use it?
adjective + er
more + adjective
When comparing two entities.
the portion of a market controlled by a particular company or product.
market share
The somewhat less unpleasant of two poor choices.
The lesser of the two evils
A business's total sales revenue
Turnover
How many total dots are on one six-sided die?
21
How do we make superlative adjective and when do we use it?
adjective + est
most + adjective
When comparing three entities or more.