Marketing
What are the 4P's of marketing?
Product, Price, Place, Promotion
What is ROI?
Return on Investment
Who founded Microsoft?
Bill Gates
What is corporate social responsibility?
A company's commitment to manage the social, environmental, and economic effects of its operations responsibly
Which CEO said 'Stay hungry, stay foolish'?
Steve Jobs
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
What is a balance sheet?
A financial statement that summarizes a company's assets, liabilities, and shareholders' equity
Who is the CEO of Tesla?
Elon Musk
What is insider trading?
The illegal practice of trading on the stock exchange to one's own advantage through having access to confidential information.
Which company uses the slogan 'Just Do It'?
Nike
What is market segmentation?
Dividing a market into distinct groups of buyers
What is liquidity?
The ability to convert assets into cash quickly.
Who founded Amazon?
Jeff Bezos
What is a code of ethics?
A set of principles and rules used by companies to guide the behavior of employees
Which company is known for its 'Think Different' campaign?
Apple
What is a target market?
A specific group of consumers at which a company aims its products
What is a dividend?
A payment made by a corporation to its shareholders.
Who founded Facebook?
Mark Zuckerberg
What is whistleblowing?
The act of exposing unethical or illegal activities within an organization.
Which company uses the slogan 'I'm Lovin' It'?
McDonald's
What is brand equity?
The value of a brand based on consumer perception
What is capital budgeting?
The process of planning and managing a firm's long-term investments
Who founded Alibaba
Jack Ma
What is ethical consumerism?
The practice of purchasing products and services produced in a way that minimizes social and environmental damage.
Which company is known for its 'Open Happiness' campaign?
Coca-Cola