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Target Market
Group of people a business is trying to sell to
Two types of market research
Field and Desk
2 type of market segmentation
geo, demo, behavioural and pyshcological
Example of field research
surveys
Example of desk research
online reports
Adv of field research
Up to date data
Last time munster won the european cup
08
2 internal stakeholders
..
What is demogrpaphic segmentation
based on age gender
disadv of field
expensive/ time consuming
two external stakeholders
..
Market segmentation
dividing market into smaller groups
advantage and disadvantage of desk
Quick/low cost and outdated/might not match business goals
Leinster 1st european cup
09
Score ?
19-16
Who invented the telephone
Alexander Graham Bell
Capital of brazil
Brasilia
why do we carry out market research
competitors, improve product, look at market size and trends
Which ocean is the largest?
who won the superbowl and lost
Eagles and Chiefs
largest organ in human body
skin
Capital of Denmark
Copenhagen
who won the NBA Finals and who lost
Thunder and Pacers
In what year did World War II end?
1945
Importance of identifying a target market
Improved consumer loyalty, Brand Identity, Better product design, smarter marketing choices