Business Models
Marketing and Sales
Funding and Finance
Innocation and Creativity
Entrepreneurial Mindset
100

A plan for how a company creates, delivers, and earns revenue from value.

What is a business model?

100

Target market.

What is the group of customers most likely to buy a product called?

100

Capital.

Money needed to start and run a business is called what?

100

Creating something new or improving an existing idea.

What is innovation?

100

Risk-taking.

A willingness to take risks is known as what entrepreneurial trait?

200

Freemium model.

What business model involves giving a product for free, but charging for premium features?

200

Search Engine Optimization.

What does SEO stand for?

200

Funding a business using personal savings instead of outside investors.

What is bootstrapping?

200

Brainstorming.

What is the term for generating many new ideas quickly?

200

The ability to bounce back after failure.

What is resilience?

300

Subscription model.

What model charges customers a recurring fee—weekly, monthly, or annually?

300

A statement that explains why a customer should choose your product over competitors.

What is a value proposition?

300

Angel investor.

What type of investor provides early funding in exchange for equity?

300

What does prototype mean?

An early model used to test concepts and ideas.

300

Perseverance.

Entrepreneurs who keep trying new solutions until something works show what quality?

400

Marketplace/platform model.

What business model connects buyers and sellers without owning inventory

400

Sales conversion.

The process of turning leads into paying customers is called what?

400

Assets = what you own; liabilities = what you owe.

What is the difference between an asset and a liability?

400

Experimentation / market testing.

The process of testing a new idea with real customers to learn what works is called what?

400

Opportunity recognition.

The ability to see opportunities where others see problems is called what?

500

Franchise model.

A business model that expands by allowing others to operate locations under the company name is called what?

500

Market segmentation.

What strategy focuses on narrowing down markets and tailoring messages toward small, specific groups?

500

Venture capital.

Funding that comes from professional investment firms in exchange for ownership is known as what?

500

 Incremental innovation.

Innovation that improves existing products or processes (not completely new) is called what?

500

Growth mindset.

What mindset involves believing that abilities can be developed through learning and effort?