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The public promotion of something such as a product, service, business, or event, to attract or increase interest in it.
What is a advertising?
The process of creating, promoting, and presenting a product of service to meet the wants and needs of consumers, wherever they are.
What is marketing?
1. Distribution
2. Financing
3. Marketing information management
4. Pricing
5. Product/Service management
6. Promotion
7. Selling
What are the functions of marketing?
Product,
Place,
Price, &
Promotion
What are the four Ps of marketing- marketing mix strategies?
Point at which total revenues, or sales, equal to total costs and expenses of developing and offering a product or service.
What is break-even point?
Facts about the population.
Helps companies focus on the people most likely to buy their goods or services.
What is target marketing?
The division of a market or a product into groups of customers who have the same needs and traits.
What is market segmentation?
To offer in a limited market for a limited time.
What is test-market?
A pathway to direct products to consumers.
What is a channel of distribution?
Occurs when goods or services are sold from the producer directly to the customer.
What is direct distribution?
Involves one or more intermediaries and affects the price of products.
What is indirect distribution?
The process of getting goods and services to customers. This includes purchasing, stock handling, inventory control, and physical distribution.
What is distribution?
Getting the money that is necessary for setting up and running a business. Includes protecting investments through risk management.
What is financing?
Ads that appear in a new browser window on a Web page.
Pop-up ads
Deciding how much to charge for a product or service so the business can make a profit.
What is pricing?
Channels of communication, such as television, radio, and newspapers.
What is mass media?
A unique type of TV ad or a 30 minute commercial.
What is an informercial?
Consists of ads sent by mail to people's homes and businesses.
What is direct-mail advertising?
Ads displayed across the top or bottom of a Web page.
What are banner ads?
The process of selecting advertising media and deciding the time and space in which the ads should appear.
What is media planning?
The time period when the network TV or radio audience is the largest.
What is prime time?
The media cost of exposing 1,000 readers or viewers to an advertising impression.
What is the cost per thousand (CPM)?
A series of ad messages that share a single idea and theme.
What is an ad campaign?
The number of times an audience sees or hears an ad.
What is frequency?