Principles of Graphic Design
Can be either formal or informal
What is Balance?
Support text descriptions of “graphic” topics: quantitative or numerical information, explanations of trends, descriptions.
What is to clarify?
Review major points in the narrative by providing a chart or table that sums up the data.
What is to summarize?
As visuals only provide a partial view of reality, communicators should always provide ____________.
What is context?
The technology which is intended to communicate or reach a mass audience
What is Mass Media?
To achieve this limit the number of colours and design elements you use, and take care to avoid chartjunk.
What is simplicity?
Build credibility by putting ideas into visual form to convey the impression of authenticity and precision.
What is to impress?
Implying cause-and-effect relationships without providing proof that they exist
What is making false claims?
Is a form of marketing and an example of mass media communication
What is advertising?
This is achieved through colour, position, size, or placement.
What is emphasis?
Call attention to particularly important points by illustrating them with line, bar, and pie charts.
What is to clarify?
Responsibility not to oversell information in support of your argument
What is exaggeration?
The process of disseminating and exchanging information through diverse media platforms to reach the masses.
What is mass communications?
This is the consistent use of colour, shape, size, texture, position, scale, or typeface in presentation.
What is consistency?
Break complicated descriptions into components that can be depicted with conceptual models, flowcharts, organization charts, or diagrams
What is to simplify?
Depict the relationship among points
What is to unify
The inappropriate use of visuals as persuasive elements in emotional appeals.
What is manipulation?
Photography, Journalism, Social Media & Interactive Media are forms of ?
What is mass media communication?
To emphasize differences, depict items in contrasting colors, such as red and blue, or black and white.
What is contrast?
Present information in visual and written form to increase reader’s retention.
What is to reinforce?
Make material seem more interesting by decorating the cover or title page and by breaking up the text with visual aids
What is to attract?
Communicators should take care not to mislead an audience by hiding complications that are important to the audience’s understanding of the situation
What is oversimplification?
The transmission of information and ideas using symbols and imager
What is visual communication?