General
What is a potential market?
A potential market is a consumer segment
What is segmentation?
Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on shared characteristics
What are the four P's of the marketing mix?
Product
Price
Place
Promotion
What product was highlighted throughout the presentation/
Clarks.
Name the four types of market segmentation
Demographic
Psychographic
Geographic
Behavioural
What is last P of the marketing mix?
Promotion
Name the artists who promoted the product clarks.
Popcaan
Vybz Kartel
What would be the target segment when looking at the product clarks?
Psychographic Segment
What is the first step in creating a marketing plan?
Creating a executive summary
What media channel is mostly used to advertise the product Clarks?
Social media (Instagram, facebook, tik tok)
Which market segmentation speaks about usage?
Behavioural
This P speaks about distribution channels,retail locations, and e-commerce platforms.
Place/Placement
Name the five methods that are used to identify customers' needs.
Focus Groups
Customer surveys
Social Media Listening
Keyboard research
Customer Journey mapping
List 1 or 2 characteristic(s) of each market segmentation.
Demographic: Age/gender
Geographic: Population/climate change
Psychographic: Lifestyle/Opinions/Interest
Behavioural: Usage
This P is the foundation of any successful venture.