Finance
Money owed by an individual or business is called this.
What is debt?
The 4 Ps of marketing are product, price, place, and this.
What is promotion?
This term refers to the amount of money a company earns before subtracting expenses.
What is revenue?
This entrepreneur started Amazon as an online bookstore in 1994.
Who is Jeff Bezos?
this company was once the world’s largest phone maker but lost its dominance after the rise of smartphones like the iPhone.
What is Nokia?
This financial statement shows a company’s revenue and expenses over a period of time.
What is the income statement?
This beverage brand’s 2014 “Share a ___” campaign featured people’s names on bottles and massively boosted sales.
What is Coca-Cola?
This term refers to anything a company owns that has value and can be used to generate income — like buildings, cash, or equipment.
What are Assets?
The term for a business owned and operated by one individual.
What is a sole proprietorship?
In 2016, this smartphone compant was recalled twice due to exploding batteries, costing the company over $5 billion.
What is the Samsung (Galaxy Note 7)?
The process of spreading out the cost of an asset over its useful life.
What is depreciation?
This modern marketing strategy involves partnering with individuals who have strong online followings to promote a brand’s products or services to their audience.
What is Iinfluencer Marketing?
This measures how much of a market’s total sales is controlled by one company. The higher it is, the more dominant the company.
This reality TV show gives entrepreneurs the chance to pitch ideas to investors.
What is Shark Tank?
This video rental giant famously rejected buying Netflix for $50 million — a decision that led to its bankruptcy.
What is Blockbuster?
A company issues these to raise money from investors in exchange for partial ownership.
What are stocks (or shares)?
This brand is known for using minimalist product launches and massive anticipation events, often with no traditional advertising.
What is Apple?
When a single company controls an entire industry or product market, limiting competition, it’s known as a what?
What is Monopoly?
This Silicon Valley startup accelerator is known for launching Dropbox, Airbnb, and Reddit.
What is Y Combinator?
This toy company nearly went bankrupt in 2003 until a licensing deal with “Star Wars” revived its sales.
What is LEGO?
This billionaire investor is nicknamed the “Oracle of Omaha.”
Who is Warren Buffet?
The process of shaping how a brand is perceived compared to competitors — like how Tesla is positioned as a premium, innovative EV brand — is known as this.
What is brand positioning?
This performance metric shows how much profit or loss an investment generates compared to its cost.
What is Return on Investment (ROI)?
This business model, popular with companies like Netflix and Spotify, relies on recurring payments instead of one-time purchases.
What is the subscription model?
This brand launched a recent ad campaign that talked about “genes” — which many people connected to “jeans” — sparking viral conversations online about branding and messaging.
What is Levi's?