Accounting
Assets equals liabilities plus owner/shareholder equity
What is the Accounting Equation?
Product
Price
Place
Promotion
What is the four P's of the Marketing Mix
Key to press to BOLD a word or sentence
What is CTRL + B
Name for a business that creates, plans and produces materials to promote and market a product or service
(Advertising) Agency
Intended target market for an advertisement
What is an Audience?
When the value of an asset is reduced
What is depreciation?
A type of marketing communication sent through the mail to a potential business or individual consumer
What is Direct Mail?
Software used to assist with speaking at a meeting or to a large group of people
What is PowerPoint?
The intended audience for an ad, defined by specific demographics (age, gender), interests, or behaviors
What is target audience?
The price a client pays place an advertisement
What is Media Cost?
Sales revenue minus ALL expenses
Calling a prospective client when there has never be previous contact before making the call
What is Cold Calling?
A blank for that can assist with creating a document in Office 365
What is a template?
A model that assesses a consumer's level of involvement in buying a product or service based on the level of interest in making the purchase
What is the Low Involvement Model?
A tall, thin online advertisement
What is a skyscraper?
Balance Sheet
Income Statement
Statement of Cash Flows
Retained Earnings Statement
What are financial statements?
Types of data that can assist a marketing firm to target a product
What is demographics?
Character that needs to be first to typed first to signify the field is an equation
What is the equal sign (=)?
Showing ads to people based on location and/or ZIP code information
What is geotargeting?
The model that uses one-way form of communication that uses persuasion and half-truths to shape audience opinions; accuracy is not important, no feedback or research is is conducted
What is the press agent/publicity model?
Inventory Turnover
Debt to Equity
Average Payment Period
Earnings Per Share
What are ratios?
Predicting future market and sales trends
What is forecasting?
Typing that remains the same on the top or bottom of every page in a document but allows for page numbers to increase
What is a header or footer?
Model that describes how people are motivated to purchase a product/service that focuses on awareness, desire, interest, and action
What is the AIDA Model?
Model where public relations serves as a go-between for an organization and the public, uses communication to create a mutually beneficial situation for all parties
What is the two-way symmetrical model?