Marketing
Business communication
Negotiations
Active vs Passive
Semiotics
100
True or False?
A sole proprietorship company is legally separated from business owners and managers.
False! That is a "Corporation".
100
True or False?
In business email greetings, you should not use a person's title with their last name.
False
In business email greetings, you should not use a person's title with their first name, for example:
Hello Mrs. Ariana
100
True or False?
You have to decide about your BATNA after your negotiations fail.
False. You have to know your BATNA before entering negotiations.
100
Is the following sentence active or passive?
My baby has slept for three hours.
Active
100
What is 3-3 Rule in advertising?
• graphic element 1/3 of your ad
• written elements 1/3 of your ad
• white space 1/3 of your ad
200
What type of skill is "good presentation skill"?
Transferable
200
What is "First-point writing" in business email? Give an example.
The first paragraph in your email should indicate the purpose/objective/reason for the email. For example: I am reaching out to you because… / I am writing to inform you that … / I am writing to request … / I wanted to follow-up with you about …
200
What is BATNA?
Best Alternative To a Negotiated Agreement
200
Is the following sentence passive or active?
An accident happened yesterday.
Active
200
What mode of persuasion is primarily used in the following ad.
Pathos
300
What is "differentiated marketing" strategy? Give two points.
• It targets a distinct audience
• It focuses on specific goods or services
300
In a Business Plan, how do you write a company overview?
A company overview can be written in the form of an "elevator pitch" and it should follow the Harvard Business Review format.
300
A house is listed for $500K on MLS and has received two offers:
Jay offered $505K for the house.
Kay offered $490K for the house.
The seller is in a rush and is willing to sell the house for as low as $480K. What is the seller's bottom line?
$480K
300
What is the passive form?
Tomorrow, Ariana will be arriving to class late.
No passive
300
What mode of persuasion is primarily used in the following ad.
Ethos
400
How do you create "personal voice" in business? (name 2 out of 4 elements).
• Focus on your audience by using 2nd person pronoun "you"
• Stress (important information) at the beginning, repeat at the end
• Use active voice and write directly
• Be authentic
400
How do you write the market segmentation in a business plan? Give two elements and two examples for each element.
You add demographic (age, gender, income, language, etc.) and psychographic (values, political view, language ideology, etc.) information.
400
Kay's used car is on sale for $10K. Jay offers $5K for the car and Kay counter-offers with $7K. Finally Jay buys the car for $6K. What is Jay's position?
$5K
400
What is the passive form?
Bill is going to invite Sara and Kim to the party tomorrow.
Sara and Kim are going to be invited to the party tomorrow.
400
How do you create ethos? Name 3!
• Demonstrate knowledge about the topic
• Cite credible sources
• Demonstrate fairness
500
What does "business structure" mean? Name 3 elements and 3 types!
It is the legal structure that shows • Ownership • Benefits • Responsibilities
The types are: • Sole proprietorship • Partnership • Corporation
500
In Business financing, what is the difference between a "loan" and a "grant".
Grant is free money, but a loan must be returned including both the principal and the interest.
500
Which statements are true?
A) Your position and you bottom line in a negotiation can never be the same.
B) Your BATNA is exercised only when the negotiations fail.
C) A seller's bottom line is the highest price she is willing to sell.
D) A buyer's bottom line is the highest price she is willing to pay.
B and D
500
What is the passive form:
Ariana has been teaching and reviewing "passive voice" for three weeks now.
"Passive voice" has been taught and reviewed for three weeks now.
500
How do you create pathos? Name 3!
• Be sensitive to your audience’s values
• Use descriptive and concrete language
• Use the resources of language (e.g., irony, metaphor, analogy, etc.)