Marketing
Modals
Negotiations
Passive
Semiotics
100
True or False?
A sole proprietorship company is legally separated from business owners and managers.
False! That is a "Corporation".
100
Which modal verb best completes the sentence:
It's very cold today. Do you think it ..... snow later?
a) shall b) must c) could d) should
could
100
True or False?
Integrative negotiation strategy is a “win-win” negotiation.
True
100
Is the following sentence active or passive?
My has slept for three hours.
Active
100
What is 3-3 Rule in advertising?
• graphic element 1/3 of your ad
• written elements 1/3 of your ad
• white space 1/3 of your ad
200
What type of skill is "good presentation skill"?
Transferable
200
What type of modal is used in the sentence below:
You had better complete the report before noon.
a) logical possibility b) certainty c) necessity d) permission
necessity
200
What is BATNA?
Best Alternative To a Negotiated Agreement
200
Is the following sentence passive or active?
An accident happened yesterday.
Active
200
What mode of persuasion is primarily used in the following ad.
Pathos
300
What is "differentiated marketing" strategy? Give two points.
• It targets a distinct audience
• It focuses on specific goods or services
300
Which modal verb best completes the sentence:
This is impossible, it ...... be a mistake!
a) should b) could c) must d) might
must
300
Which negotiation tactic is more cooperative?
Ultimatum
Expanding the pie
Walk away
Feinting
Expanding the pie
300
What is the passive form?
Tomorrow, Ariana will be arriving to class late .
No passive
300
What mode of persuasion is primarily used in the following ad.
ethos
400
How do you create "personal voice" in business? (name 3 out of 4 elements)
• Focus on your audience
• Stress (important information) at the beginning, repeat at the end
• Write actively and directly
• Be authentic
400
Put the following sentences in order from the highest necessity to the lowest one:
Leila and I had better go home.
Leila and I must go home.
Leila and I should go home.
Leila and I have to go home.
Leila and I must go home.
Leila and I have to go home.
Leila and I had better go home.
Leila and I should go home.
400
In a negotiation where one party is offering $5,000 for a used car and the other party counter-offers $7,000, what is the car's agreed price if the parties use splitting the difference tactic?
$6,000
400
What is the passive form?
Bill is going be invite Sara and Kim to the party tomorrow.
Sara and Kim are going be invited to the party tomorrow.
400
How do you create ethos? Name 3!
• Demonstrate knowledge about the topic
• Cite credible sources
• Demonstrate fairness
500
What does "business structure" mean? Name 3 types!
It is the legal structure that shows • Ownership • Benefits • Responsibilities
The types are: • Sole proprietorship • Partnership • Corporation
500
Put the following sentences in order from the highest certainty to the lowest one:
Leila may be sick.
Leila might be sick.
Leila could be sick.
Leila can be sick.
Leila may be sick.
Leila can be sick.
Leila could be sick.
Leila might be sick.
500
In what type of negotiation tactic if two or more issues are in dispute, the parties may do trade-offs?
Log-rolling
500
What is the passive form:
Ariana has been teaching and reviewing "passive voice" for three weeks now.
"Passive voice" has been taught and reviewed for three weeks now.
500
How do you create pathos? Name 3!
• Be sensitive to your audience’s values
• Use descriptive and concrete language
• Use the resources of language (e.g., irony, metaphor, analogy, etc.)