Personal development and corporate image
World’s largest (fast food) restaurant chain by revenue
What is McDonald's?
Company loses specialist skills and know-how because experienced staff leave the organization
What is knowledge drain?
A notice or announcement in a public medium promoting a product or a service
What is advertisement?
A phrase to buy a property in order to rent it out and make money
What is buy-to-let?
the type of English used in business contexts, such as international trade, commerce, finance, insurance, banking etc
What is business English?
The company department charged with finding, screening, recruiting and training job applicants
What is human resources (HR)?
External provider hires staff who used to do the same job for the customer, they may continue working on their former employer’s premises
What is lift-out?
A long-term plan for the development of a successful brand in order to achieve specific goals
What is brand strategy?
A type of culture that is slow to adopt new products and invests less in innovation
What is cold culture?
A special environment that favours the development of non-native ideas
What is hothouse?
The rate at which employees leave a company and are replaced by new employees
What is staff turnover?
Trade between companies in developed countries and producers in developing countries in which fair prices are paid to the producers
What is fair trade?
A group of customers, products, etc. that are similar in some way
What is market sector?
A large group of small islands
What is archipelago?
A share in the ownership of a company
What is stock?
Activities by a business to show that it is concerned about the environment (when they really aren’t)
What is greenwashing?
The reverse flow of products and materials for returns, repair, remanufacture, and/or recycling
What is reverse logistics?
Property damage and theft can be grouped together as this kind of risk
What is hazard risk?
Real estate market that is characterised by pessimism and prices going down
What is bear market?
A loan made by an investor who receives interest on the money
What is bond?
A concept whereby businesses take responsibility for the impact of their activities
What is corporate social responsibility (CSR)?
The thing that makes a product or service special or different from others
What is Unique Selling Point (USP)?
Competitive pressures and customer shortfall can be grouped together as this kind of risk
What is strategic risk?
Real estate market that is characterised by optimism and prices going up
What is bull market?
This combines money from many investors to invest in a portfolio of stocks, bonds or other securities
What is mutual funds?