Fast fashion & Child Labour
Social Media & Influencers
Controversial Advertising
Pop Culture
100
What makes a brand a fast fashion brand? (give 3 characteristics)
Low garment quality, high quantity of new styles, focus on trendy clothing, low prices, lack of transparency
100
This photo-sharing platform, acquired by Facebook in 2012, became a hub for influencer marketing due to its visual focus.
100
Controversial Advertising generates what three types of messages?
Proactive, Offensive, and Taboo
100
This social media challenge, inspired by a classic children's game, went viral in 2019 and involved people attempting to stay still in various scenarios.
Mannequin Challenge
200
About 75 million workers are living with under how many percent of wage?
Under 2%
200
With a beauty line and a huge following, this influencer-turned-mogul became the youngest self-made billionaire according to Forbes in 2019.
Kylie Jenner
200
What are the two ethical issues to controversial advertising? (give an example)
Norms violation, Unnecessary Objectification, and Misleading Influence
200
This term describes buying secondhand clothes as a more sustainable alternative to purchasing new fast fashion items.
Thrift Shopping
300
What are 2 aspects of unsustainability within Shein?
- Polyester from fossil fuels
- Cotton is linked to forced labour in Uyghur
- Poor treatment of workers
- New plastic packaging
- Don't recycle
300
What percentage of Gen Z would like to become a social media influencer?
57%
300
What was the tagline for this ad?
“You want to know what comes between me and my Calvins? Nothing.”
300
This automotive brand uses the tagline "The Ultimate Driving Machine."
BMW
400
This regulatory body has the authority to remove ads that make false claims, mislead customers, or engage in deceptive practices in the United States.
The Federal Trade Commission (FTC)
400
Influencers typically receive this type of reward based on the number of clicks or sales generated by their posts.
Affiliate Commission/Affiliate Marketing
400
This 2017 Pepsi ad featuring Kendall Jenner was pulled after backlash over its portrayal of protest culture.
What was the ad called?
Pepsi: ‘Live for Now’ (2017)
400
This fast-food chain once aired a commercial featuring a talking chihuahua, which became a cultural phenomenon in the early 2000s.
Taco Bell
500
This material, created from lab-grown or recycled fibers, is gaining popularity as an eco-friendly alternative to animal leather.
Vegan leather
500
This beauty influencer faced backlash after old racist videos resurfaced and former friends accused him of bullying and manipulation within the beauty community.
Jeffree Star
500
The ads showed children holding teddy bears wearing what looked like bondage gear.
What was this brand?
Balenciaga’s teddy bear mishap
500
Known for his eccentric fashion and producing hit music, this rapper and designer changed his name to Ye in 2021.
Kanye West