What's That Metric?
By The Numbers
Come to Terms With It
What's Trending? (Increase/Decrease)
Home Depot
100

What does AOV stand for?

What is average order value?

100

If visits increase from 60M to 66M, what's the percentage increase?

What is a 10% increase? 
100

What is the percentage of orders successfully fulfilled and delivered?

What is Fulfillment Rate? 

100

If visits are up by 15%, but conversion rate stays the same, what happens to the total number of orders? 

What is an increase? 

100

What is Home Depot's slogan?

What is "How Doers Get More Done." 

200

Which metric measures the percentage of visitors who buy something?

What is conversion rate?

200

If gross demand is 500M and orders are 2M, what is the AOV? 

What is $250? 

200

What is the average cost of acquiring new customers? 

What is Customer Acquisition Cost (CAC)?

200

If a flash sale increases conversion rate by 0.5%, but visitis stat the same, what happens tot he total number of orders? 

What is an increase?

200

What year was Home Depot founded? 

What is 1978?

300

What metric measures the percentage of people who add items to their cart but don't check out? 

What is Cart Abandonment Rate?

300

If visits are 50M and the conversion rate is 2%, how many orders were placed? 

What are 1M orders? 

300

What is the total revenue a customer generates over their relationship with the business? 

What is lifetime value (LTV)?

300

If AOV decreases from $240 to $200, but visits and conversion rate stay the same, what happens to gross demand?

What is a decrease? 

300
Approx. how many associates does the Home Depot employ? (within 100k) 

What is 500,000? 

400

What is the total order value before returns and cancellations?

What is Gross Demand? 

400

Your website gets 50 million visits, and the conversion rate is 4%. How many conversions are there?

What is 2 million conversions? 

400

What are activities that show interest but aren't direct purchases - browsing products, signing up for emails, or creating an account?

What are Top of Funnel Conversion activities?

400

If visits are steady, but AOV drops by $20 and conversion rate decreases also, what happens to gross demand? 

What is a decrease? 

400

Home Depot got its distinctive orange color logo because the company decided to adopt the color after first signs were made of discarded ______? 

What are circus tents? 

500

What do BOPIS, BOSS, BODFIS, and STH stand for? 

What are Buy Online Pick Up in Store, Buy Online Ship to Store, uy Online, Deliver From In-Store, and Ship to Home? 

500

Visits are 60 million, the conversion rate is 5%, and the average order value is $200. What is the gross demand? 

Hint: Calculate number of conversions then gross demand

What is $600 million? 

500

What is the percentage of users who click on a link or ad called?

What is Click-Through Rate (CTR)?

500

If website visits are down slightly, but the conversion rate and AOV are up, what likely happens to gross demand? Does it increase or decrease?  

What is an increase? 

500

How many Home Depot Stores are there? (within 100) 

What is 2,335?