Show:
Types Of Media
Advertising Techniques
Online Media
Media Planning
Media Measurement
100
Print Media
What type of media includes newspapers, signs and billboards?
100
To use words that sound good but have little real meaning
What does Glittery Generalities mean?
100
appear in a browser window when you get on the internet
What is a pop up ad?
100
No, they can be large or small
Does a agency have to be a certain size?
100
Whoever you project your advertisement to
Who is the audience?
200
Infomercial
What type of media includes television?
200
Skew the facts to influence others opinions
What doe sit mean to use card stacking?
200
Ads displayed along the top or bottom of a web page
What are banner ads?
200
a series of ad messages that project a certain idea or quality
What is a ad campaign?
200
You remember it and it means something to you
What does it mean for a ad to leave an impression on you?
300
Direct-Mail advertising
What type of media includes mail?
300
Presents facts to show how much better their products are than others
What is facts and figures?
300
A broadcast made on the internet
What is a webcast?
300
A business that specializes in developing ads
What is a advertising agency?
300
How many times you hear or listen to an ad
What is a frequency?
400
Directory
What type of media includes phone books?
400
Makes you feel obligated to buy your country's products
What does it mean to use patriotism?
400
ads or advertisement on the internet
What does online media mean?
400
The medium or balance of advertisement
What is one of the most important parts to media planning?
400
Cost per thousand to listen to your ads
What is CPM
500
Radio advertising
What type of media includes radio?
500
Quality that appeals to a richer market
What does it mean to use snob appeal
500
Pop up ads, Banner ads
Name two types of online ads
500
process of selecting advertisement media
What is media planning?
500
The word mille which is Latin for thousand
What does the "M" in CPM deprive from?