Marketing Team Roles
The marketing team role that makes sure you have sufficient budget dollars to execute your plan
KPIs
What are Key performance indicators?
Assets equal liabilities plus equity
What is the accounting equation?
Old members are paid using the membership fees of new members
What is a Ponzi scheme?
The marketing team role that helps in understanding customer needs, testing new product concepts, or perhaps testing a new advertising message
What is Customer lifetime value?
Source of the financing to buy assets
What is a liability?
A listing of a company’s valuable assets
What is a balance sheet?
The marketing team role that develops your products and services
What is Reasons to believe?
Money invested by owners
What is equity?
A report telling how much money a company made
What is an income statement?
They help in developing a marketing plan
What is Business to Consumer?
Cash or equipment
What are assets?
Report of cash in, cash out
What is the statement of cash flows?
The people who make the product and deliver the service
What is the Manufacturing/operations team?
What is Return on marketing investments?
Personal savings and Income
What are the two ways that an owner can invest in their business?
What you have vs what obligations you have
What is the difference between assets and liabilities?