Social Media
Websites and Data
Communication
Marketing
Business Terms
100

The usage of the pound or number symbol (#), to mark a keyword or topic on social media

What is a hashtag?

100

Data that adds business context to other data

What is Metadata?

100

Technology that allows users in different locations to hold real-time face-to-face meetings, often at little to no cost

What is a video conference?

100

The number of customers who have seen your ad at least once

What is reach?

100

The process of making a product or service available for the consumer or business user who needs it

What is distribution?

200

The act of presenting to your audience on video in real-time

What is live streaming?

200

A flexible way to create online information formats and electronically share structured data via the public internet and corporate networks

What is XML?

200

All outlets that existed before the internet, such as newspapers, magazines, TV, radio and billboards

What is traditional media?

200

An image, video, advertisement, etc., that is circulated rapidly on the internet

What is viral?

200

When a user sees an advertisement

What is an impression?

300

Someone in your niche or industry with sway over your target audience

What is an influencer?

300

A technique that allows web pages to be updated asynchronously through the exchange of little amounts of data between clients and the servers in the background

What is AJAX?

300

The word for a feature that doesn't put new comments at the top, rather organizing them by the most popular

What are nested comments?

300

A person who takes part in something

What is a participant?

300

The quality of being able to be reached or entered

What is accessibility?

400

A pre-recorded audio program that's posted to a website and is made available for download so people can listen to them on personal computers or mobile devices

What is a podcast?

400

A website or program that collects related items of content and displays them or links to them

What is an aggregator?

400

The simple livestreaming of a presentation, meeting or physical event from a host (or hosts) to a much larger online audience

What is a webcast?

400

The number of customers who have seen your ad at least once

What is exposure?

400

A business use which occurs for a period of more than six months in any twelve month period

What is permanence?

500

Adding keywords or key phrases to a piece of content to make it easier to find or link to

What are tags?

500

An extension of the existing World Wide Web, which provides software programs with machine-interpretable metadata of the published information and data

What is the semantic web?

500

A method and group of technologies for voice calls for the delivery of voice communication sessions over Internet Protocol networks, such as the Internet

What is voice over IP?

500

Employees who are not on a management track within an organization, but instead, manage their one-person team on projects and tasks

What is a contributor?

500

The speed at which a large buy or sell order can be fulfilled in a particular market

What is immediacy?