Terminology
Entrepreneurs
Investment Strategies
Economy Principles
Case Studies
100

This term refers to the money a business earns from its normal business activities, usually from the sale of goods and services.

Revenue

100

This CEO of Amazon transformed the way people shop online and introduced the concept of one-click purchasing.

Jeff Bezos

100

This investment approach emphasizes buying and holding a diversified portfolio of securities for the long term, aiming to maximize returns over time.

Buy and Hold strategy

100

This economic principle posits that as more of a good is consumed, the additional satisfaction (utility) derived from each additional unit decreases.

Law of Diminishing Marginal Utility

100

This fast-food chain was founded in 1940 and is recognized for its iconic golden arches logo and global presence.

McDonald's

200

This term describes a situation where a single seller controls the entire supply of a product or service, leading to a lack of competition.

Monopoly

200

This entrepreneur created a social networking platform that connects billions of people worldwide, reshaping how we communicate and share information.

Mark Zuckerberg

200

to be a buyer when everyone else is ___

selling

200

This economic principle asserts that when the general price level of goods and services rises, people's purchasing power reduced.

Principle of Inflation

200

This social networking service was launched in 2006 and quickly gained popularity for its short-form content and viral trends.

Tiktok

300

The goal of a company to achieve the highest possible profit.

Profit Maximization

300

This entrepreneur co-founded a multinational technology company that revolutionized internet search and online advertising.

Larry Page / Sergey Brin

300

This investment strategy involves spreading investments across different asset classes to reduce risk through diversification.

Asset Allocation

300

This economic principle refers to the limited availability of resources relative to unlimited human wants and needs.

Scarcity

300

This online retailer began as a bookstore in 1994 and rapidly diversified its offerings, eventually becoming a leader in e-commerce.

Amazon

400

The strategy of expanding a company's operations into new markets or products.

Diversification

400

This entrepreneur is known as the "Oracle of Omaha" for his investment prowess and leadership in the financial world.

Warren Buffett

400

What is the Warren Buffett 70/30 rule?

where 70% of investment capital is allocated to stocks and 30% to fixed-income securities, primarily bonds.

400

This economic principle explains that as production of a good increases, the  cost of producing an additional unit also increases.

Principle of Increasing Opportunity Cost

400

This video streaming platform started as a DVD rental service in 1997 and shifted to online streaming, revolutionizing the entertainment industry.

Netflix

500

This economic principle states that as the price of a good or service increases, the quantity demanded decreases, and vice versa.

Law of Demand

500

This entrepreneur created a software company that became a dominant player in the personal computer operating system market, and he also founded one of the world's largest private charitable foundations dedicated to global health and education initiatives.

Bill Gates

500

Exemplified by Berkshire Hathaway before the financial crisis, this strategy enables companies to mitigate risks, maintain flexibility, capitalize on opportunities, navigate challenges, and drive long-term sustainability and growth.

cash retention/holding cash rather than spending/investing it.

500

This economic principle asserts that individuals, firms, and governments should compare the marginal benefits and marginal costs of each decision.

Principle of Marginal Analysis

500

A multinational professional services brand of firms, the second-largest professional services network in the world and is considered one of the Big Four accounting firms.

PwC