College of
Business
Business
Who is the Dean of the Rohrer College of Business?
Dr. Matthew Sarkees
What are the 4 'P's' of marketing? This is also known as...?
Product, Place, Price, and Promotion; The Marketing Mix
Which financial statement shows a companies assets, liabilities, and shareholders' equity?
A Balance Sheet
Name the platform where professionals connect, job opportunities are abundant, and endorsements can boost your creditability.
What brand, owned by Hasbro, has the slogans: "There's only one ____," "Its ____ or Nothing," and "Get Real, Get ___," in which the brand name has been removed.
Nerf
Name one club, other than BOBA, that is for all business majors at the Rohrer College of Business
EBLA
Statistics about age, gender, ethnicity, income, occupation, etc. are called...?
Demographics
Which principle of accounting ensures that revenues and expenses are recorded in the period in which they occur?
Accrual Principle
What is the practice of verifying the information provided by candidates in their resumes or interviews?
Background Checks
What food manufacturing company uses several different animal mascots to promote its products?
The Kellogg's Company (Kellogg's)
What major has the most students in the Rohrer College of Business?
Finance
The tool that examines a company's internal strengths and weaknesses, as well as external opportunities and threats in order to develop effective marketing strategies is called...?
SWOT
Name the two major Stock Indexes in the U.S.
S&P 500 and DJIA
What type of interview allows employers to assess candidates past experiences and behaviors to predict future performance?
Behavioral Interview
Outside of its home city, the Saint Louis Bread Company is better known as what chain restaurant?
Panera Bread
How many majors are offered at the Rohrer College of Business? Name them.
8: Accounting, Finance, Marketing, Management, MIS, Supply Chain and Logistics, Entrepreneurship, and Human Resource Management
The division of the consumer market into smaller groups based on shared characteristics is known as...? Name the 4 most commonly used subfields.
What term describes a sharp decline in stock prices, often by 20% or more from recent highs?
Bear Market
What is the process of searching for and attracting potential candidates for employment?
Recruitment
The publicly-traded fast food operating company Yum! Brands is based in Louisville and owns KFC along with many other chain restaurants. Name one other chain owned by Yum!
Pizza Hut, Taco Bell, Habit Burger and Grill, and WingStreet
What year was the College of Business first established at Rowan?
1972
What did the first ever billboard advertise?
A circus! More specifically the Barnum and Bailey Circus in New York City.
What event, which occurred in 1929, caused a massive stock market crash and led to the Great Depression?
Black Tuesday / Wall Street Crash of 1929
Who makes sure everyone is working towards the same goal, keeps the team on track, and might even bring snacks to a meeting?
What luxury brand drew fire in 2020 for making a $2,390 yoga mat with its signature two letter emblem?
Louis Vuitton