Finance
This is the money a business earns from selling products or services before any expenses are paid
Revenue (or income)
This term describes when a celebrity promotes a product or service
Endorsement
Common business analysis
SWOT analysis
This sidewalk business is often considered many entrepreneurs’ first venture
Lemonade stand
This common financial term describes when you spend more money than you earn
Deficit (or loss)
This company’s logo was designed by a student for $35 in 1971
Nike
This type of consulting helps companies improve their computer systems and technology
IT consulting (or technology consulting)
This entrepreneur dropped out of Harvard to start Meta
Mark Zuckerberg
This type of account allows you to save money for retirement with tax advantages
401(k) or an IRA
This marketing strategy offers something free to attract potential customers
Free sample
This term describes when a company hires an outside expert to handle a specific business function
Outsourcing
This document outlines a company’s goals, strategies, and financial projections
Business plan
This term describes the gradual increase in the general price level of goods and services over time
Inflation
This advertising term refers to the number of times an ad is displayed to users
Impressions
This character was a paper salesman before becoming regional manager of Dunder Mifflin
Michael Scott
This type of business is owned and operated by a single person responsible for all debts
Sole proprietorship
This financial statement shows a company’s income and expenses over a specific period
Income statement (or profit and loss statement)
This marketing concept describes the specific group of consumers that a company targets with its products or services
Target market (target audience)
This strategy involves a company focusing on a small, specific market segment rather than the broader market
Niche marketing (or market specialization)
This term describes money invested in a startup in exchange for ownership shares
Equity