Business Basics:
Terms and Abbreviations
Terms and Abbreviations
What does CEO stand for?
What is a budget created to track?
Income and Expenses
What does "DM" stand for?
Direct Message.
What does the "P" in the traditional 4 Ps of marketing stand for?
Product, Price, Place, Promotion. (One of these answers is acceptable.)
This brands slogan is "Just Do It"
Nike.
What does ROI stand for?
Return on Investment.
What is the term for money that a person or company borrows and is expected to pay back?
Debt/Loan
On Instagram, which feature allows you to post temporary content?
Stories.
A company's ideal customer is commonly called what?
Target Market/ Target Audience.
This brands logo is a red bullseye, and is known for affordable clothing, home goods, and groceries.
Target.
What is a SWOT analysis used to examine?
Strengths, Weaknesses, Opportunities & Threats.
What is the difference between a debit card and a credit card?
A debit card uses money directly from your bank account, while a credit card borrows money that you repay later.
Which platform is especially known for professional networking and career content?
What does SEO stand for?
Search Engine Optimization.
What company is known for owning the "happiest place on earth?"
Disney.
What is the term for the amount of money left after expenses are subtracted from revenue?
Profit.
Which of these is generally considered an investment: buying a stock, buying groceries, or paying your electric bill?
Buying a stock.
A creator's video gets dramatically more views and engagement than their normal content. What do we call this?
Going viral.
What is a company's visual identity- including its logo, colors, fonts, and overall look called?
Brand/ Branding
This Brand owns a shade of blue.
Tiffany.
Threat of New Entrants.
What is a credit score primarily used to help lenders determine?
How risky it may be to lend someone money.
A brand wants to know how effectively its social media content is getting people to click a link. What metric should it look at?
(Hint:CTR)
Click-through rate.
What is it called when a company divides a large market into smaller groups based on characteristics such as age, location, or interests?
Segmentation
This brand's logo resembles the Greek letter Omega and is known for high-end athletic clothing and yoga-inspired fashion.
LuluLemon