Market "Cap"
Incorporated
Scandalous!
4 Ps of Marketing
Before and After
100

Typically, cash and liquid assets

What is capital?

100

This kind of corporation reduces in individual's chance of receiving a lawsuit

What is a Limited Liability Corporation? (What is an LLC?)

100

This energy company was part of one of the largest financial scandals of all time

What is Enron?

100

A good or service

What is a product?

200
The maximum output a company can sustain

What is capacity?

200

This kind of organization is similar to a corporation, but does not necessarily produce revenue for shareholders

What is a non-profit?

200

"Emissionsgate" began in 2015 when the EPA stated that this car manufacturer had been cheating on emissions tests

What is Volkswagen?

200

Coupons are an example of this

What is a promotion?

300

One might do this to a target market when releasing a new product

What is capture?

300

Corporations must pay these on income, currently equaling 21 percent

What are taxes?

300

Larry King was one of those defrauded by Bernie Madoff in this kind of scheme

What is a ponzi scheme?

300

A grocery store shelf is an example of this 'P'

What is place?

300

U.S. presidents are meant to put their assets into these accounts, often used for beneficiaries of inheritance

What is a blind trust fund?

400

Insurance might pay out if a boat does this

What is capsize?

400

A benefit of incorporating is deducting these from taxes

What are losses? (What are business expenses?)

400

BP devastated this body of water when on oil rig exploded in 2010

What is the Gulf of Mexico?

400

Cost-plus is a strategy in this 'P'

What is price?

500

Giving up

What is capitulate?

500

This corporation passes income and losses through their shareholders

What is an S corp?

500

This scandal under President Harding involved leasing out land for oil drilling in federal land

What is the Teapot Dome scandal?

500

The four 'P's are marketer-controlled factors, as opposed to these

What are environmental factors?

500

This economic phenomenon, when one event is caused by a separate, seemingly unrelated event, is when a product sells better in a geographic area than the product's average

What is spillover-indexed