Strategy
This is the plan of how a company makes money: what they sell, to whom, and how.
Business Model
This means the final result of a company usually how much money it made or lost after everything is counted.
Bottom line
Who founded Microsoft?
Bill Gates and Paul Allen
What are core competencies?
These are the special skills or strengths that make a company good at what it does and different from others.
What is scalability?
This is when a business can grow bigger (more customers, more sales) without breaking or becoming too expensive to run.
The name of an online retailer started as a bookstore and is now one of the biggest companies in the world.
Amazon
What is benchmarking?
This means looking at what other successful companies are doing and comparing it to your own company to see how you can improve.
These are all the people or groups that care about a company, like employees, customers, bosses, or even the community.
Stakeholders
Who founded Tesla and SpaceX?
Elon Musk
This is the promise a company makes to customers: why someone should buy their product instead of another one.
Value proposition
What is return on investment (ROI)?
This is a way to see if the money you spent was worth it. For example: if you spend $10 and get $20 back, that’s a good one.
This company’s slogan is “Just Do It.”
Nike
This is about helping people and companies adjust when something new happens, like new rules, new technology, or a new boss.
Change management
What is synergy?
This happens when two or more people, teams, or companies work together, and the result is better than what they could do alone.
This car company’s logo has four interlocked rings.
Audi