Attempts to capture what the company does and how the company works.
What is a mission statement?
100
Can include the amount of noise, lighting in a room and the physical distance between people.
What are physical barriers to communication?
100
A range of activities which, when taken together, are designed to achieve the goals of an organisation.
What is marketing?
100
Quantitative and Qualitative.
What are the two types of research that can be carried out?
100
Line, Breadth and Depth.
What three sections make up the product mix?
200
They can be communicated via company slogans, annual reports, company websites and business publications.
What are three ways in which company mission, values and visions can be communicated?
200
It is crucial as it helps you to determine why type of language is used, the tone and volume of your voice and what form of communication you choose.
Why is it important to consider who your audience is when communicating?
200
Product, Price, Place and Promotion.
What are the four elements of the marketing mix?
200
Motivational factors, sociological factors, economic factors and the purchasing situation.
What can influence a consumer to buy a product?
200
Miss Beseler.
Who is the best teacher in the world?
300
Body language, space and proximity and personal presentation, as well as, visual communication techniques such as slogans and logos.
What forms are included in non-verbal communication?
300
They include: physical barriers, perception, language, social and cultural, personal and emotional and organisational.
What are the different types of barriers to effective communication?
300
A group of people/consumers who are likely to react in similar ways to a company's marketing mix.
What is a target market?
300
The idea whereby a business makes 80% of their profit from 20% of their customers.
What is the 80/20 effect?
300
Macro, operating and internal.
What are the three environments of business?
400
The listener faces the speaker, avoids interrupting the speaker and gives non-verbal cues such as a head nod.
How can you tell if a person is engaging in active listening?
400
The 'Shonky' awards.
What awards are filmed each year to show products that have not met the ethical standards?
400
Demographic, Geographic and Behavioural.
What are the three market dimensions?
400
The difference is that a business may not wish to break up the market (such as Tatts), while other companies may wish to target a certain section of the market segment.
What is the difference between undifferentiated marketing and niche marketing?
400
A group of closely related products.
What is a product line?
500
The first type require a specific and factual answer, while the second type are exploratory and require more complex information.
What are open and closed questions?
500
Technologies such as teleconferencing, email, text messaging or networking sites.
What strategies can be used in businesses to help overcome physical barriers such as no face-to-face contact?
500
One is used in the production of other products, while the other can be classified into a number of categories such as convenience products and impulse products.
What is the difference between consumer products and business products?
500
Things such as financing, warranty, quality, prestige or reputation.
What factors help to make up the 'total product concept'?
500
In the top right hand corner.
Where do you place your personal details when writing a letter?