Market Research
7 Ps of Marketing
Marketing and the Business Environment
Product Life Cycle and Target Markets
Wild
100
Market Research enables businesess to interpret their customers' attitudes, expectations and this.
What is behaviours?
100
This part of your marketing mix is concerned with reminding customers about your product.
What is promotion?
100
This stakeholder generates the majority of a business' revenue
Who are the customers?
100
Dividing the market into specific groups of consumers with similar characteristics
What is segmentation?
100
This 
Who is Tinky-Winky?
200
The first step of the market research process.
What is defining the problem?
200
Employees should be knowledgeable, motivated and passionate about this.
What is your products?
200
This part of your internal environment is responsible for identifying the customer base and developing marketing strategies.
Who are the owners and managers?
200
The extension strategy being used here
What is repackaging?
200
"It's your life. It's not your ____. You have to do what makes you _____ too."
What is “This is your life. It’s not your mom’s. You have to do what makes you happy too.”
300
A tendency to favour the opinions of extroverts, and less popular opinions being drowned out is a limitation of this market research strategy.
What are focus groups?
300
Haircuts, taxi services, software, accounting and education are all examples of this.
What are intangible products?
300
During times of economic growth businesses should focus on this.
What is expanding your customer base?
300
A software business saves costs by specifically marketing towards this group instead of trying to promote their product towards everyone.
Who is their target market?
300
This song instrumental
What is Dynamite?
400
Government research, your past sales data, and information you find online or from marketing firms are all examples of this.
What is secondary data?
400
Businesses use these directly, or indirectly to provide their products to customers
What are distribution channels?
400
Which part of their operating environment is Dunkin trying to target with this advert
Who are competitors?
400
In the maturity stage your product will begin to sell less as you have reached this.
What is market saturation?
400
The Sydney Giants winner of the Coleman medal in 2024
Who is Jesse Hogan?
500
This type of market research is particularly beneficial for businesses trying to analyze how long customers spend in lines.
What is observation?
500
Offering giftwrapping for chocolates would be part of a businesses attention to this part of their marketing mix.
What is process?
500
Customers associations with a business. Includes the logo, and slogan.
What is brand identity?
500
The current stage of the the Formalwear Bears new product the Technician Tiger which has seen enough success to make their competitor's release a Lawyer Liger.
What is growth?
500
The song being covered.
What is Call Me Maybe?