Vocabulary
Digital Marketing
Marketing through digital devices such as computers and smartphones; includes TV/radio
The one who writes your name on their product.
Starbucks
Why don't famous companies change their logo?
Changing your logo may lose you the brand recognition you've grown among your audience over time and negatively impact your sales going forward.
Direct marketing
Direct marketing is a communication technique that allows you to send a personalized message to your customers or prospects.
I changed my logo in 2010 and lost a lot of money in ten days.
GAP
Launch
To introduce a new product, with publicity etc
I'm not a hamburger dealer, but my business is real estate.
McDonald's
This company has revenues that exceed those of Target, Home Depot, Sears, KMart, Safeway, and Kroger combined.
Wal-Mart
Marketing d’influence
Influencer marketing is a strategy that consists of partnering with one or more influencers to promote your brand and your products through publications on social networks.
Why did Apple reduce the price of its first iPad from $1000 to $600?
It was part of their marketing plan! To make the customer feel that the iPad is affordable.
Market research
Study of consumers' needs & preferences, often for a particular product
I pick up people and drop them off using a single app.
Uber
What does external influences mean?
Changes in legislation, the environment, competition or new technology can have an impact on the success of a small business.
Relationship marketing
Relationship marketing is the set of marketing actions that a company can put in place in order to create a privileged relationship with its prospects and customers.
What does A/B Testing mean?
Comparing two different alternatives (A and B) to see which one works best.
S.W.O.T.
Strength, Weaknesses, Opportunities, Threats
We started with breakfast and a bed.
Airbnb
Difference between CEO and chairman.
The president typically heads the board of directors and is responsible for overseeing the overall direction and strategy of the company. The CEO, on the other hand, is responsible for the day-to-day management and operations of the company.
Operational marketing
Is the action or marketing aimed at a short-term goal.
I paid $35 dollars to a graphic designer to make my company's logo.
Nike
Trademark
Special symbol, design, word etc used to represent a product, brand or company
I am a company that generates 120,000 pounds of garbage every day.
Why did Elon Musk buy Twitter?
Twitter was part of his “grander vision” of creating a super app in Western markets.
Strategic marketing
Does the action or marketing have a long-term goal.
My company spends more on healthcare insurance for my employees than on coffee beans.
Starbucks