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Practice Management
The Next Level and Financial management
Marketing Fundamentals
Marketing in Action
Client Retention
100
Provides a framework for our business by defining expectations, values, and standard business practices
What is a Policy and Procedure manual?
100
The key to the long term financial success
What is diversification?
100
Target a well defined market and educate people on how they need you
What is the best way to market a service business?
100
activities and materials you produce to gain publicity
What is promotion?
100
A solid customer service plan
What is the core of client retention?
200
Activites to limit the risk a company may encounter for physical, emotional and mental liability involving employees, clients, visitors, and products
What is risk management?
200
Your attitudes about money and your feelings about yourself
What are the factors that have the greatest influence on your affluence?
200
A segment of the population with similar characteristics that the practitioner may prefer to attract
What is a target market?
200
Building media awareness about you or your business
What is publicity?
200
You care about your clients, they feel comfortable and safe, your actions are professional, and you meet reasonable requests
What is minimal customer service?
300
The 1996 law which required healthcare providers to protect the privacy of patient informaton
What is HIPAA?
300
This will cause you to miss many legitimate tax deductions
What is sloppy recordkeeping?
300
Lifestyle factors such as special interest activities and cultural involvements
What are psychographics?
300
Exposure in print or other media which you pay for
What is advertising?
300
This level of customer service requires that you proactively anticipate client's desires and make those services available
What is exceptional customer service?
400
Third party; Workers’ Compensation; and Personal Injury
What are three major categories of insurance a massage therapist might deal with?
400
A summary of all sales and cash receipts
What is a sales ledger?
400
Categorical statistics such as age, income, occupation, gender,location, education
What are demographics?
400
Goodwill activities that create a positive public image for you and your business
What is community relations?
400
A great tool for obstaining feedback about how your clients feel about you and your practice
What are client comment cards?
500
97124
What is the CPT code for massage therapy?
500
In order for a business expense to be this, it must be in connection with your business, be ordinary, and be necessary.
What is tax deductible?
500
also called your Unique Selling Proposition, what makes you differerent from others in your field
What is the differential advantage?
500
results that your client will receive
What are benefits?
500
Confirming appointments and giving clients appointment cards will help to reduce this
What are no-shows?