Famous Founders
In 1994, this man started an online bookstore out of his garage called Amazon.
Who is Jeff Bezos?
If you are managing a company's financial risks and record-keeping, you hold this three-letter executive title.
What is CFO? (Chief Financial Officer)
This athletic giant urges consumers to "Just Do It."
What is Nike?
This animal-themed term describes a market where prices are rising or are expected to rise.
What is a bull market?
This color-coded term describes office workers who typically perform professional, managerial, or administrative work.
What is white-collar?
This French fashion designer revolutionized women's clothing with her "little black dress" and namesake perfume, No. 5.
Who is Coco Chanel?
This 3-letter acronym refers to the first time a company sells its stock to the general public.
What is an IPO? (Initial Public Offering)
"The Melt in Your Mouth, Not in Your Hand" slogan belongs to this candy brand owned by Mars, Inc.
What are M&Ms?
This fundamental economic law states that as the price of a good rises, the quantity demanded by consumers typically falls.
What is the Law of Demand?
To "pivot" in startup culture means to make this major business adjustment.
What is a change in strategy/direction?
This billionaire co-founded Microsoft with Bill Gates in 1975 and later owned the NBA's Portland Trail Blazers.
Who was Paul Allen?
In marketing, ROI stands for this metric, used to evaluate the efficiency of an investment.
What is Return on Investment?
This insurance company uses a cheerful green gecko as its primary advertising mascot.
What is GEICO?
It's the 8-letter term for a general increase in prices and fall in the purchasing value of money.
What is inflation?
This fruity idiom refers to picking the easiest targets, tasks, or problems to solve first.
What is "low-hanging fruit"?
In 1971, these three founders—Jerry Baldwin, Zev Siegl, and Gordon Bowker—opened the first of this coffee chain in Seattle.
What is Starbucks?
Companies use this 4-letter framework to analyze their internal Strengths and Weaknesses, as well as external Opportunities and Threats.
What is a SWOT analysis?
This tech company's iconic slogan from 1997 to 2002 was "Think Different."
What is Apple?
This 3-letter economic metric represents the total monetary value of all finished goods and services produced within a country's borders in a specific time period.
What is GDP? (Gross Domestic Product)
If you are "sunsetting" a product or service in the corporate world, you are doing this to it.
What is phasing it out (or discontinuing it)?
This man founded the Vanguard Group in 1975 and is widely credited with creating the first index fund for individual investors.
Who was John C. Bogle (or Jack Bogle)?
This 4-letter accounting acronym describes a company's earnings before interest, taxes, depreciation, and amortization.
What is EBITDA?
This diamond consortium coined the legendary 1947 slogan "A Diamond is Forever."
What is De Beers?
This German term, meaning "hidden champions," refers to highly successful but relatively unknown medium-sized companies that dominate global market niches.
What is Mittelstand?
Borrowed from the tech world, this phrase means to have the mental capacity or time to take on a new project.
What is "bandwidth"?