Customer Segments
Comprises the heart of your business model
What is Customers?
Tweeting, posting, and "memeing" to communicate with your customers.
What is Social Media?
A customer's ability to recognize your company from colors or images is called a _____?
What is a brand?
Microsoft is known for providing this type of development.
What is Software?
Partnering to develop a new business.
What is Joint Ventures?
This type of market caters to specific and specialized Customer Segments.
What is Niche Market?
My brother told me about this place and said the food was delicious.
What is Referral?
This company offers convenience to search, buy, download and listen to digital music within one device which now dominates the market.
What is Apple?
A consultant firm provides this type of Key Activity.
What is Problem Solving?
Partners help reduce this, in an uncertain competitive environment.
What is Risk?
This company has a diversified customer business model with its retail business and selling "cloud computing".
What is Amazon?
Footlocker, Bath & Body Works, McDonald's, FYE
What is Brick & Mortar?
Values may be quantitative or ________?
What is qualitative?
eCommerce stores depend on this Key Activity to operate successfully.
What is Shipping?
Blue-ray is an example of this, which was developed by leading consumer electronics, PC, and media manufacturers.
What is Coopetition?
This type of market doesn't distinguish between different Customer Segments.
What is Mass Market?
A post-purchase customer support that provides customer satisfaction if they do not like their product.
What is a return (refund) policy?
Tailoring products and services to the specific needs of individual customers.
What is customization?
Dell Technologies relies heavily on this type of Key Activity.
What is Supply Chain Management?
This type of relationship is designed to optimize the allocation of resources and activities.
What is Buyer-Supplier relationship?
Organizations that serve two or more interdependent Customer Segments
What is Multi-sided platforms (or multi-sided markets)?
Delivering this "Value" to reach customers
What is Value Proposition?
This reduction allows customers to know their files are safely backed up using cloud services like OneDrive or Dropbox.
What is Risk Reduction?
A shipping company's Key Activity.
What is Logistics?
Samsung, LG and Huawei all license this software to operate their phones.
What is Android OS?