Definition
Vocabulary (词汇)
True or False
Good/Bad Objectives
Scrambled Words (拼词游戏)
100

What the business wants to achieve in the long term.
中文: 企业长期想要实现的东西。

Aims (目标)

100

A financial objective focused on staying in business. You don't want your business to die.
中文: 一个关注企业生存的财务目标。

Survival (生存)

100

Aim and Objectives mean the same things .
目的和目标意思相同

True/False

False

100
  • "Increase sales next year."

  • 中文: "明年增加销售额。

  • NOT SMART (非 SMART 目标)

  • Explanation (解释): It is not specific (how much?), not strongly measurable (no baseline), and not tightly timed ("next year" is too vague). 它不具体(增加多少?),可衡量性不强(没有基线),时限不明确(“明年”太模糊)。

100

F I R T P O

  • 中文提示: 企业的一个主要财务目标。

PROFIT (利润)

200

Targets that help a business achieve its aims.
中文: 帮助企业实现其目标的指标。

Objectives (目标/具体目标)

200

The percentage increase in sales is an example of this type of objective.
中文: 销售额增长百分比是这类目标的例子。

Measurable (可衡量的)

200
  • The 'M' in SMART objectives stands for 'Meaningful'.

  • 中文: SMART目标中的"M"代表"有意义的"。

  • False (错误)

  • Explanation (解释): The 'M' stands for 'Measurable'. (M"代表"可衡量的"。)

200
  • "Become the best company in the world."

  • 中文: "成为世界上最好的公司。"

  • NOT SMART (非 SMART 目标)

  • Explanation (解释): It is not specific or measurable (what does "best" mean? How is it measured?). 它不具体,也不可衡量(“最好”指什么?如何衡量?)。

200
  • Scrambled Word: V V A I R S U L

  • 中文提示: 一个新公司或处于困境中的公司的基本目标。

SURVIVAL (生存)

300

The "S" in SMART objectives stands for this.

Specific (具体的)

300

The "A" in SMART stands for this.

Achievable (可实现的)

300
  • Achieving a 10% increase in customer satisfaction within one year" is an example of a SMART objective.


  • True (正确)

  • Explanation (解释): It is Specific, Measurable, Achievable, Realistic, and Timed. 

300
  • "Improve customer service quality by reducing average customer complaint response time from 48 hours to 24 hours by the end of Quarter 3."


  • SMART (SMART 目标)

  • Explanation (解释):

    • Specific: Reduces response time.

    • Measurable: From 48h to 24h.

    • Achievable: Possible with process improvements.

    • Relevant: Improves customer service.

    • Timed: By the end of Quarter 3



        • 具体: 减少响应时间。

        • 可衡量: 从48小时到24小时。

        • 可实现: 通过流程改进可以实现。

        • 相关: 提高客户服务质量。

        • 有时限: 在第三季度末之前。

300
  • Scrambled Word: C E I A B A V H L E


  • ACHIEVABLE 

400

Objectives that are not related to money, such as personal satisfaction.

Non-financial objectives (非财务目标)

400

A non-financial objective that relates to helping the community.


  • Answer: Social objectives (社会目标)

400
  • Non-financial objectives are only important for non-profit organizations.

  • False (错误)

  • Explanation (解释): All types of businesses, including for-profit companies, can have non-financial objectives like personal satisfaction or social goals. 

400
  • "Launch a new marketing campaign on social media to make the brand more popular."

  • NOT SMART (非 SMART 目标)

  • Explanation (解释): It is an action, but not a SMART objective. It lacks measurable outcomes (how much more popular? e.g., 20% increase in followers or engagement rate?). 

400
  • E C J T V I O B E S


OBJECTIVES 

500

The reason why business objectives may change over time.

Change in circumstances (e.g., market conditions, technology, performance, legislation, internal reasons). (环境变化)

500

The term for having control over your own business decisions.

Independence and control (独立与控制)

500
  • Once a business sets its objectives, they should never be changed.

  • False (错误)

  • Explanation (解释): Business objectives should change over time in response to internal and external factors like market conditions or performance. 

500
  • "Increase the company's market share in the premium smartphone segment from 5% to 8% within the next 18 months by introducing two new models with innovative features."


  • SMART (SMART 目标)

  • Explanation (解释):

    • Specific: Increase market share in a specific segment.

    • Measurable: From 5% to 8%.

    • Achievable: Possible with new product launches.

    • Relevant: Directly related to business growth.

    • Timed: Within 18 months.

500
  • N D E E P N I D E T N


INDEPENDENT