Parts and Pieces
How you plan to make potential customers aware of your product or service and persuade them to make a purchase.
Marketing and Sales Plan
Includes your business’s name, location, employees, and legal structure.
Company Description
Why would investors or lenders want to see a business plan before providing funding?
They will want to better understand the business, its risks and opportunities, and where it’s headed before providing funding.
A section where any “extra” information can be included.
Appendix
Detailed estimates of how your business will earn revenue and pay its debts.
Financial Analysis/Projections
What might happen if a business tries to grow without a clear strategy in place?
The business may lose out on opportunities, could waste resources across multiple efforts, lose team members without a clear vision.
Details about your product or service, including pricing, a description of your target customers, and sales and distribution strategies.
Product/Service Description
Even though it’s the first thing people will read, it’s often written last because it summarizes the entirety of your business.
Executive Summary
What is a living document?
A document that is always changing and evolving
Analysis of your competitors and how your business stands out from them.
Market Analysis
Executive Summary. Tax History. Appendix. Market Analysis. Which of these is NOT a part of a business plan?
Tax History
Why is a business plan a living document?
It is always changing with staff changes, product changes and market trends
Clearly states your business’s goals and what will happen if and when you achieve them.
Objective Statement
What would be good information to include in the appendix of your plan?
Your "why" for starting the business
A document that outlines your goals and how you plan to achieve them is called?
Business Plan