Overview
Executive Summary
About the Business
Marketing Plan
Financial Overview
100

What is the nature of a business plan?

It is changing 

100

What is our company tagline?

Cycle Forward, Sustain Together

100

What type of company is Geek Bikes?

C-Corperation

100

What is our primary target market?

Urban commuters

100

What is the largest expense for our firm?

Payroll expenses

200

Who is the target audience of a business plan?

Investors, customers, and employees

200

How many categories of bikes do we lease?

5

200

How many competitors does Geek Bikes have in the virtual economy?

0

200

What is our secondary target market?

Recreational users and environmentally concious individuals

200

Where do the majority of our sales come from?

Trade-shows

300

What part of the business plan is written last?

Executive summary 

300

What is the mission statement?

Empowering a better world, one ride at a time, through exciting, high-quality, and sustainable transportation solutions. 

300

What is the main strength of Geek Bikes? 

Partnership with Sammy's Bikes 

300

What psychographics is Geek Bikes targeting?

eco-conscious and fitness-oriented consumers 

300

When is Geek Bikes projected to break even?

July 2025

400

How much should a business plan be updated?

Reviewed each year, could be updated as often as quarterly

400

What is the maximum milage our bikes will travel on one charge?

55 miles

400

Name one of the real-world competitors. 

Leaseville or Wombi

400

How is Geek Bikes socially responsible?

Participating in Wednesday Night Group Rides with Sammy's Bikes. 

400

How much, on average, are our sales projected to grow per month?

33%

500

What part of the business plan outlines strengths and weaknesses?

SWOT analysis

500

How much CO2 do cars release per mile?

400 grams 

500

What is Geek Bikes's main threat?

Economic downturns reduce consumer spending

500

What is the price range for 1-month leases?

$170-$920

500

What is our profit margin on each bike? 

60%