Business Profile Basics
What is the main outcome of an optimized Business Profile?
Increased visibility and quality Microsoft referrals
What system delivers Microsoft sales leads to partners?
Partner Center Referrals
Is a test referral always mandatory?
No
What happens when referral education is skipped?
Increased DSAT risk
What must be discussed even if no test lead is sent?
Referral management process
How long should partners wait for profile changes to reflect?
Up to 24 hours
What must always accompany a Business Profile discussion?
Referral Management walkthrough
When is a test referral strongly recommended?
When a Business Profile is newly created
What behavior commonly leads to dissatisfaction?
Closing cases without referral guidance
What should specialists validate before closing a case?
Referral visibility and readiness
Which role owns the Business Profile conversation?
Partner Specialist
What confirms a partner can successfully receive leads?
A test referral
What risk does a test referral help prevent?
Unseen configuration issues
What reassures partners most at session end?
Understanding how referrals work
Why is referral education considered mandatory?
Because Business Profile value depends on referrals