McDonald's Strategies
What are the Golden Arches?
The famous “M” logo of McDonald’s
What does pestel stand for?
Political, Economy, Social, Tecnology, Enviorment, Legal
What is Staying Relevant Strategy?
A strategy that helps companies stay modern and attractive
What is direct competition?
Competition between similar products
What is Blue Ocean Strategy?
A strategy that creates new markets instead of competing
What is a Glocal strategy?
A process that combines global standardization strategies with localization strategies
What’s the difference between a leader and a boss?
A boss only manages employees. A leader is there to motivate, and help employees
What is innovation to stay relevant?
Updating menus, apps, or branding to match trends
What is Indirect competition?
Competition between different products that satisfy the same need
What are Blue Oceans?
Markets with little or no competition
What is McDonald’s glocal strategy?
A strategy where McDonald’s keeps its global brand but adjusts to local tastes
Name the 4 buisness global strategies
Transational, standardization, multi-domestic, and exportation
What is an example of staying relevant strategy?
McDonald’s adding mobile ordering and delivery services
What is the FTC (Federal Trade Commission)?
U.S. agency that protects consumers and competition
What are Red Oceans?
Markets full of intense competition
Who are Richard and Maurice McDonald?
The brothers who originally founded McDonald’s
Difference between global and local responsiveness
Local: adapting to local tastes and culture.
Global: keeping products the same across countries
What is the purpose of staying relevant strategy?
Adapting to customer preferences and technology changes over time
What is PROFECO?
Mexican agency that protects consumers
What is Red Bull?
A company that created a new market with energy drinks
What happened in the year 1940?
The year McDonald’s was founded
What is nearshoring?
When a company moves its production or services to a nearby country instead of a faraway one, to reduce costs, improve communication, and get products faster
What is losing customers and market share?
The risk companies face if they fail to stay relevant
What is protect consumers and ensure fair competition?
The main goal of these organizations (FTC & PROFECO)
What is Airbnb?
A company that disrupted the hotel industry with home-sharing