Needs are basic necessities required to survive, such as food, water, and shelter. Wants are goods or services people would like to have but are not essential, such as designer clothes or video games. Businesses often produce wants to satisfy consumer demand.
Market segmentation means dividing customers into groups based on characteristics such as age, income, or interests. Businesses use it to target products more effectively.
1. Revenue, cost, and profit
Businesses specialize to focus on producing a limited range of goods or services.
Recruitment involves attracting suitable candidates to apply for a job.
Selection involves choosing the best candidate from those who applied.
The factors of production are resources used to produce goods and services:
Quality control ensures products meet standards, reduces customer complaints, and protects business reputation.
It predicts money coming into and leaving a business. It helps businesses avoid running out of cash and plan spending.
Opportunity cost is the next best alternative that is given up when making a decision.
Example: If a business spends money on advertising instead of buying new equipment, the lost equipment is the opportunity cost.
Lean production focuses on reducing waste and improving efficiency. It helps lower costs and increase productivity.
Adding value increases the difference between the cost of producing a product and the price customers pay. This helps businesses make higher profit and attract customers.
Example: Packaging fruit into ready-to-eat snack boxes.
Communication helps employees understand their roles and reduces mistakes.
Example: Emails are commonly used to share information quickly within a business.
Branding helps customers recognize products, builds loyalty, and makes products stand out from competitors.
The break-even point is when total revenue equals total costs. It is important because it shows when a business starts making profit.