FORMS OF BUSINESS OWNERSHIP
This form of business ownership only has one owner
sole propiertireship
what is a target market
the audience your business aims for
What is product placement?
This strategy places products at eye level to increase the chances they will be noticed and purchased.
in this form of business ownership, this business is seen as its own legal oppurtunity
corporation
what are demographics
Age, gender, income, and education are examples of this type of market characteristic.
What is visual merchandising?
This merchandising strategy uses signs, displays, and visuals to attract customer attention.
partnership
What is a specific target market
A company selling toys mainly to children ages 5–10 is focusing on this
What is a sales promotion?
Offering a product at a lower price for a short period of time is an example of this strategy.
A great way to expand a business is to turn it into a...
franchise
What is market research?
Businesses use this information to better design products and advertisements for customers.
What is cross-merchandising?
Grouping related products together to encourage additional purchases is called this
A conglomerate is...
A business that is made up of several seemingly un-realted businesses
What is psychographic segmentation?
A target market based on lifestyle, interests, and values is called this type of segmentation.
What is impulse merchandising?
Stores use this strategy by placing candy and small items near the checkout area.